Menu
OS X Yosemite Release Details

OS X Yosemite Release Details

iMac with 5K Retina Display Details Unveiled

iMac with 5K Retina Display Details Unveiled

iPad Air 2 Details Unveiled

iPad Air 2 Details Unveiled

Gal Gadot Will Feature in Ben-Hur After Wonder Woman

Gal Gadot Will Feature in Ben-Hur After Wonder Woman

Black Friday 2014 iPad Deals will be Amazing

Black Friday 2014 iPad Deals will be Amazing

Here's Why Microsoft Is Worried About Google Chromebooks

Dec 29 2013, 12:36pm CST | by , in News

Here's Why Microsoft Is Worried About Google Chromebooks
Photo Credit: Forbes
 
 
Full Story

Here's Why Microsoft Is Worried About Google Chromebooks

In 2012, Google's Chromebooks captured a laughable 0.2% of computer purchases within United States-based businesses and institutions. Thus far in 2013? Chromebook penetration has skyrocketed to a 9.6% share, and a staggering 21% piece of the sales pie when zeroing in on just notebooks.

Those statistics come courtesy of the NPD Group, which has released an illuminating report on computer sales trends within the commercial channel.

“The market for personal computing devices in commercial markets continues to shift and change,” said Stephen Baker, vice president of industry analysis, NPD.  “New products like Chromebooks, and reimagined items like Windows tablets, are now supplementing the revitalization that iPads started in personal computing devices. It is no accident that we are seeing the fruits of this change in the commercial markets as business and institutional buyers exploit the flexibility inherent in the new range of choices now open to them.”

Indeed, we’ve seen an attractive selection of Windows tablets emerge this year, and their share of unit sales has risen from 0.8% to 2.2% in this channel. But that minor uptick in visibility is overshadowed by Microsoft's struggle in the notebook space: Windows notebook sales are down 21% from the same time period in 2012.

For those keeping score at home, Google’s Chromebooks gobbled up that 21% within 11 months. That’s definitely cause for concern in Redmond, and clearly a driver for Microsoft’s new Scroogled campaign focusing on Chromebooks.

Keep in mind however that this report focuses solely on businesses and institutions, and only in America. We’ll surely see a better snapshot of average consumer spending in late January 2014.

But why the dramatic surge in Chromebook popularity? I’m sure a dominant factor is price. Two of Amazon’s top three selling laptops during the holiday season were — you guessed it — Chromebooks from Samsung and Acer, which may be a reasonable consumer snapshot.  Those laptops clock in at $249 for the Samsung WiFi Chromebook, and $199 for Acer’s C720 Chromebook.

Businesses and schools alike are realizing that they can use Google Docs for collaboration in lieu of Microsoft Office, and store their important data on the cloud without risking data loss in the event of a hardware malfunction. Plus, Google’s Enterprise tools are making deployment easier, and for the most part ChromeOS is a hassle-free operating system. And one that’s decidedly speedy with its stripped down, streamlined design.

All of this leads to lower expenses in IT departments.

Microsoft’s argument against Chromebooks and ChromeOS is the machine’s reliance on being connected to the internet, but you have to ask yourself: Aren’t the majority of your day-to-day computing tasks being carried out in a browser anyway?

Chromebooks aren’t for everyone, but there’s no arguing the fact that Google has made a serious impact in 2013, and it’ll be fascinating to watch how this battle spills over into average consumer habits.

Source: Forbes

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Apple Retaliates For Bose Suit
Apple Retaliates For Bose Suit
Bose’s recent lawsuit has Apple on the offensive
 
 
Johnny Manziel Says He's A lot More Confident
Johnny Manziel Says He's A lot More Confident
Despite being relegated to the backup quarterback position, the Cleveland Browns' Johnny Manziel feels more confident as the 2014 NFL season wears on.
 
 
 Peyton Manning Breaks Brett Farve&#039;s TD Record
Peyton Manning Breaks Brett Farve's TD Record
Manning sets all-time record at 509.
 
 
Ray Rice Could Play In 2014
Ray Rice Could Play In 2014
"All of that could be resolved by mid-November."