Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News


Four Big Questions (And Predictions) For Social Media In 2014

Dec 29 2013, 8:46pm CST | by

10 Updates
Four Big Questions (And Predictions) For Social Media In 2014
Photo Credit: Forbes


Recommend Your Tweet as Top Tweet:

Full Story

Four Big Questions (And Predictions) For Social Media In 2014

The past year has been a wild one for those watching and living social media . In the span of 12 months, we saw a major IPO (Twitter), billion dollar sale (Tumblr), rise of a new disappearing messaging phenomenon (Snapchat), and the further integration of social marketing into the rhythms of everyday life (see: Oreo Super Bowl tweet ).

Social media is still incredibly young — Facebook , remember, is less than a decade old — and will likely see more significant change 2014. So, looking ahead to the next 12 months, here are four big questions we have, and some predictions to go along with them:

Will A Major Player Get MySpace’d?

Take a look around the social media landscape. What do Instagram, Tumblr, Snapchat and Pinterest have in common? Answer: they all rely on massive amounts of photo sharing to stay afloat. But people don’t want to share the same photo over and over on each social network. So, it is inevitable that some of these incumbent platforms will start losing users. A MySpace moment  – defined as drifting into irrelevance despite one’s best efforts — likely awaits one or more of the names above, but will social (media) darwinism unleash itself in 2014?

Prediction: Yes, expect an incumbent platform or two to get MySpace’d in 2014. The smart money is on Tumblr, which recently hid its traffic numbers on Quantcast , a worrying sign.

Will Facebook Tank?

When asked by The Atlantic editor James Bennet in September if his company was still cool, Facebook CEO Mark Zuckerberg offered a fascinating answer : “People assume that we’re trying to be cool. It’s never been my goal.” he said. “Maybe electricity was cool when it first came out but pretty quickly people stopped talking about it because it’s not the new thing, the real question you want to track at that point is are fewer people turning on their lights because it’s less cool?”

Through the comparison, Zuckerberg essentially argued Facebook would be around forever. Just like electricity, he implied, Facebook had become a utility that people were not about to do without. But something funny happened the next month. On a call with investors , Facebook CFO David Ebersman admitted that teens were losing interest in the site. “We did see a decrease in daily users, especially younger teens,” he said. With that, Zuckerberg’s electricity theory went out the window. Facebook isn’t cool, and it is not electricity either. So can it hold its dominant position?

Prediction: Sort of. Facebook’s user base won’t plummet, but the average time spent on it will. You might not hear much about that metric, but it matters a lot, especially when it comes to advertising.

Will there be a breakout social media company in 2013?

Whenever you feel the urge to state that the social media landscape has matured, hold that thought and remember this post. Despite declining investments in consumer tech, new powerhouse social companies continue to burst onto the scene every year. In 2013, for instance, that company was Snapchat. The real question here is not “will” but “who” and our prediction might surprise you.

Prediction: Yes. And you’ve likely heard of this one. Launched in January 2013, Vine has quietly flown under the radar over the past year but it’s poised to explode. After being baffled by its six second time limit for the first few months of existence, VIne users are starting to get the hang of the app and producing some amazing — and often very funny — work. Get ready to see Vine take its place among the big dogs in 2014.

Will micro social networks rise?

surprisingly, so far private instagram feels remarkably like old instagram, in a good way

— matt (@mattbuchanan) December 13, 2013

In early December, Instagram added a direct message feature allowing users to send photos privately to friends and converse with them underneath in the comments. Instagram made the move to compete with Snapchat but, as the New Yorker’s Matt Buchanan pointed out , the product ended up feeling not like the disappearing message app, but closer to the old Instagram: a quiet photo sharing experience had between a close friends.

Instagram and other mainstream social networks have turned too bulky for many of their users. 1,000 friends Facebook may be a nice ego boost, but it leads to a News Feed filled with updates from people you hardly know. As mainstream social networks grow more impersonal, the door will be open for smaller, niche networks to siphon off those users longing for recapture the magic on e belonging to the now-mainstream social networks before their users bases boomed. But will they take advantage?

Prediction: No. Expect to hear a lot more about smaller, niche networks in 2014 but their rise is still a ways off.

Follow Alex Kantrowitz on Twitter: Follow @Kantrowitz

Source: Forbes


You Might Also Like


Sponsored Update

Update: 10

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT


Update: 9

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mokhtar... READ MO ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT

More From the Web

Update: 8

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Times... READ M ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT

Update: 7

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

49th Karlovy Vary International Film Festival
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz ex ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT

Update: 6

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following intervention from a ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT

Update: 5

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

49th Karlovy Vary International Film Festival
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH37 ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT

Update: 4

Bill for Kidex likely to soar to RM3.4b

Source: Malaysia Today

The original RM2.4 billion tag on the proposed highway did not take into account the cost of acquiring the land mostly in the urban areas, claims an assemblywoman Fabian ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 9 2014, 2:51am CDT

Update: 3

MACC: No elements of graft in Bank Rakyat’s loan to businessman

Source: Malaysia Today

BET AWARDS '14 - Red Carpet
(Bernama) – The Malaysian Anti-Corruption Commission (MACC) found no elements of corruption in Bank Rakyat’s RM32 million interest free loan to a businessman. MACC in a statem ...
Source: Malaysia Today   Full article at: Malaysia Today May 31 2014, 9:33am CDT

Update: 2

IHH Healthcare posts 25% rise in 1Q earnings to $62 mil

Source: The Edge Singapore

IHH Healthcare Berhad announced that revenue grew by 8% y-o-y to RM1.8 billion ($703 million) for 1Q2014 ended March, as earnings grew 25% YoY to RM159.1 million. Re ...
Source: The Edge Singapore   Full article at: The Edge Singapore May 29 2014, 11:29am CDT

Update: 1

Hasan Malek evades media over RM32 million Bank Rakyat loan scandal

Source: Malaysia Today

Elizabeth Zachariah, The Malaysian Insider The minister embroiled in the RM32 million Bank Rakyat loan scandal refused to take questions from the press today at an eve ...
Source: Malaysia Today   Full article at: Malaysia Today May 28 2014, 11:42pm CDT

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Kylie Minogue Speaks About Michael Hutchence
Kylie Minogue Cries for Michael Hutchence
Kylie Minogue recently discussed her role in the upcoming Commonwealth Games. She also spoke about her late ex Michael Hutchence.
Justin Bieber, Selena Gomez Trying to Make Each Other Jealous
Justin Bieber, Selena Gomez Trying to Make Each Other Jealous
Selena Gomez is over her ex-boyfriend Justin Bieber. Right now all she wants to do is to get on with her life. She has a new boyfriend Tanz Watson while Bieber is trying to make her jealous by posting his intimate pictures with new girlfriend Yovanna Ventura on social media sites.
Emma Stone Enjoys with Joaquin Phoenix
Emma Stone Enjoys with Joaquin Phoenix
Emma Stone recently seen smiling with Joaquin Phoenix and Andrew Garfield was not there.
Emma Watson takes a Rebel Yell Tack on High Fashion
Emma Watson Takes a Rebel Yell Tack on High Fashion
The Harry Potter princess has taken a rebel yell tack on high fashion. Emma Watson is getting chic beyond her years.