The year-end car deals available in the season to give have delighted consumers. December is definitely going to be a time of peak sales in the market for cars, SUVs and trucks.
The Christmas season is a good time to drive up automobile bargains. Most car salesmen are offering lucrative discounts on vehicles and thereby attracting some serious customers. In fact, an otherwise freezing December may be the hottest season for transportation transactions. That pair of wheels sells like hotcakes alright in Snowman Season. The dealers have the time of their life while buying is in full swing.
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The auto dealers convene events that have excellent offers that no one is able to refuse. All the automakers come out with their slogans and sweepstakes this time of the year. Ford has its upsize trucks and tells others to Dream Big. Toyota organizes its yearly Toyotathon which is a marathon-like event alright. A giant such as BMW too joins the melee and adds to the merriment of Yuletide.
Price-wise this is a window of opportunity that will not appear again for a year. So the consumer base usually acts promptly and avails the sales packages that are on offer. Many customers choose to swap cars by selling the old model and getting a brand new one after adding some cash to sweeten the deal.
Besides the hard sell, there is the advertising which siphons off 10% straight from the auto dealers’ pockets. Many people want a new car and the right thing to do is to just shell out some money from the wallet and buy one. At least, it is the logical thing to do this holiday season.
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Source: USA Today