Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Apple's iOS Devices Generated Substantially More On-line Holiday Sales Than Google's Androids

Dec 30 2013, 10:01am CST | by

10 Updates
 
 

Comments

Full Story

Apple's iOS Devices Generated Substantially More On-line Holiday Sales Than Google's Androids

IBM’s analysis of mobile traffic and on-line sales on Christmas Day show that Apple’s iOS platform maintains a significant lead over Google’s Android. Overall IBM estimates that Christmas Day on-line sales were up 16.5 percent over the same period last year and that Apple held a substantial advantage during the holiday season. (Note that my family and I own Apple shares).

iOS maintained its substantial lead in generating on-line sales

IBM analyzed on-lines sales on Black Friday , Cyber Monday and Christmas Day and found that iOS held a substantial lead over Android in the amount spent per order, on-line traffic and on-line sales share on all three days. I have developed a Google Doc with the following info via this link .

The amount spent using iOS devices decreased from $128 on Black Friday to $120 on Cyber Monday to $94 on Christmas Day. However, iOS increased its advantage vs. Android devices since Android’s average order decreased from $105 on Black Friday (iOS 22% higher) to $107 on Cyber Monday (iOS 13% higher) to $48 on Christmas Day (iOS 95% higher).

iOS saw its percentage of all on-line traffic move from 28.2% on Black Friday to 22.4% on Cyber Monday and increase to 32.6% on Christmas Day when a lot of iPhones and iPads presents were opened. Android’s on-line traffic increased from 11.4% on Black Friday to 14.8% on Christmas Day with iOS maintaining a 2.2x lead over Android.

iOS’ percentage of total on-line sales were more than 5 times Android’s on all three days. On Black Friday iOS generated 18% of on-line sales vs. Android’s 3.5% (iOS 5.2x more). iOS’ percentage increased to 23% on Christmas Day with Android lagging behind at 4.6% (iOS 5.0x larger). When developers and websites see that iOS maintains a substantial leadership position they will continue to commit a large amount of resources to the platform.

Additional information from IBM’s Christmas Day Digital Analytics Benchmark

  • Mobile traffic accounted for 48% of all on-line traffic, up 28% year over year
  • Mobile sales were almost 29% of all on-line sales, up 40%
  • Smartphones generated 28.5% of all on-line traffic with tablets at 18.1%
  • However, tablets drove 19.4% of all on-line sales with smartphones at 9.3%
  • Tablet orders average $95.61 vs. smartphones at $85.11 

Follow me on Twitter @sandhillinsight . You can find my other Forbes posts here .

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 10

Selangor’s Watergate about to explode

Source: Malaysia Today

LEBANON-SAMAHA-AZMI BISHARA-ISRAEL
Anwar brought Wan Azmi to meet Khalid to try to resolve this matter. Anwar supports the RM2.5 billion claim but Khalid is stubbornly sticking to the figure of RM250 mi ...
Source: Malaysia Today   Full article at: Malaysia Today 8 hours ago
 


Advertisement


Update: 9

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

EurAsia Cup presented by DRB-HICOM - Day One
(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 2:05am CDT
 

More From the Web

Update: 8

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman ...
Source: Malaysia Today   Full article at: Malaysia Today 1 week ago, 2:16am CDT
 

Update: 7

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims o ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT
 

Update: 6

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement ove ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT
 

Update: 5

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Sye ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT
 

Update: 4

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in Berjaya Times... R ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT
 

Update: 3

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

"GOLDEN ASIA" Tokyo Premiere Press Conference
Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace? KiniBiz examines the... READ MORE ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT
 

Update: 2

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following interven ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT
 

Update: 1

Malaysia Spends Over $9 million on MH370 Hunt: Report

Source: NDTV

"GOLDEN ASIA" Tokyo Premiere Press Conference
Malaysia has so far spent about RM27.6 million (over $9 million) on search operations for missing Malaysia Airlines flight MH370, an official ...
Source: NDTV   Full article at: NDTV Jun 9 2014, 3:12am CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

iPad Air 2 is Coming to Store Shelves Soon
iPad Air 2 is Coming to Store Shelves Soon
The iPad Air 2 is going to be coming to store shelves soon. It is a very cool and classic tablet that will make many a consumer feel technologically capable being its owner.
 
 
Apple to Release Mac OS X 10.10 Yosemite in Beta Tomorrow
Apple to Release Mac OS X 10.10 Yosemite in Beta Tomorrow
Apple is all set to release the first beta version of its new Mac OS X 10.10 Yosemite for the general public tomorrow.
 
 
Irina Shayk has Sexy Marilyn Moment (Pics)
Irina Shayk has Sexy Marilyn Moment (Pics)
Model Irina Shayk almost showed too much at a photo call yesterday. See the hot photos below.
 
 
Zoe Saldana on being Happily Married Ever After
Zoe Saldana Shows Baby Bump at Guardians of the Galaxy Premiere
Zoe Saldana spoke recently on being happily married ever after and pictures of her dress at Guardians of the Galaxy premiere showed her baby bump.
 
 
 

About the Geek Mind


Read more about The Geek Mind.