Search engine giant Google has recently hit back hard today after it learned that the famous lyrics site Rap Genius had been using some of the dubious SEO tricks to attain the top spots in Google search results.
Now, the RapGenius.com does not even appear on the first page of Google results for a search of “Rap Genius”, and some popular queries, like “Justin Bieber- Boyfriend” does not bring up the startup like they used to.
The Rap Genius is mainly a lyrics and text annotation site, which was founded in 2009. It lets the users provide their own explanations for the song lyrics, some religious texts, the legal documents, copyrighted images, and many more that other users see when they just hover over snippets of the text hosted on the site. The startup suddenly led into the limelight when it had received a massive $15 million big investment by Mr. Andreessen Horowitz in the late 2012.
Mostly known for their foul-mouths and the outrageous behavior, the Rap Genius website founders had been riding high over through the last year as their site had climbed into the prominent and the lucrative slots in the Google search results. For a smart sense of how ridiculous these guys can be, you can anytime check out their on-stage talk at the TechCrunch Disrupt NY where the founder Mahbod Moghadam apologizes for telling Facebook founder Mark Zuckerberg to “suck his d*ck”.
But, Rap Genius invited the bloggers to join their “Rap Genius Blog Affiliate” program earlier this week. Mr. John Marbach, who is the founder of the email filtering startup Glider, had emailed in asking for the details, and Rap Genius had officered to tweet links to his personal blog in exchange for him to place a couple of series of links to Rap Genius’ famous Canadian pop sensation Justin Bieber lyrics on his personal blog. Those links were especially designed to trick Google Search Engine into giving the Rap Genius website better result rankings on the searches for lyrics to the songs from Bieber’s new album; which is sure to be a popular search in this season.