Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

Apple's iPad Activations Were Strong But Not Spectacular On Christmas Day

Dec 31 2013, 9:46am CST | by

10 Updates
Apple's iPad Activations Were Strong But Not Spectacular On Christmas Day
Photo Credit: Forbes
 
 

Comments

Full Story

Apple's iPad Activations Were Strong But Not Spectacular On Christmas Day

Fiksu provides a Software Development Kit (SDK) for mobile devices that is used by a wide range of companies including 7 Eleven, Coca-Cola, Disney, Samsung and Zynga. It measures each device that use its SDK only once even it is running multiple apps so it can provide some insight into how well the various iPad models are doing and I use it project how many were sold. (Note that my family and I own Apple shares).

Fiksu’s has title="Fiksu tracking">tracked the iPad 4, original mini, iPad Air and Retina mini from the day they were launched . It measures how many of each iPad were in use vs. the iPad install base that has its SDK installed. I have taken the difference between the percentage of each model from December 24 and 25 to get a read on how many were opened on Christmas day.

Source: Fiksu

There may have been fewer iPad’s opened on Christmas this year vs. last

The combination of iPad Air’s and Retina mini’s opened on Christmas day this year could have been lower at 4 million vs. the 4.3 million iPad 4’s and original mini’s that I calculate could have been opened as presents last year. A large reason for this is probably due to the Retina mini only being available since November 12 while the original mini first shipped on November 2, 2012.

I have taken the difference in the percentage that each iPad showed up in Fiksu’s numbers between December 24 and 25 and multiplied it by the install base number (minus 10% for an estimated number that are not in use). I have also developed a Google Doc that shows the analysis that is available via this link .

For the iPad 4 and original mini I calculate that 4.3 million were opened on Christmas day in 2012. This is determined by:

  • iPad 4 usage increased by 1.92% of the install base
  • iPad original mini usage increased by 2.06%
  • The iPad install base was 109 million (90% of 121 million)
  • Multiplying 1.92% and 2.06% into 109 million gives 4.3 million iPads 

For the iPad Air and Retina mini I calculate that 4.0 million were opened on Christmas day this year. This is determined by:

  • iPad Air usage increased by 1.56% of the install base
  • iPad Retina mini usage increased by 0.69%
  • The iPad install base was 177 million (90% of 197 million)
  • Multiplying 1.56% and 0.69% into 177 million gives 4.0 million iPads 

Keep in mind this in only one data point

Fiksu’s numbers are only one data point so it would be prudent to see what other metrics and analysis indicate. There are also a number of factors that could distort the analysis for how the Air and Retina mini did in the quarter which include:

  • Fiksu has its SDK installed on about 1,800 apps currently vs. 700 a year ago, an increase of 157%
  • Are the 1,100 new apps that use Fiksu’s SDK installed at a higher (or lower) rate on iPad Air’s than iPad 4’s and Mini’s?
  • Are iPad Air users more likely to install one of the 1,800 apps than the iPad 4 and Mini users did a year ago when there were 700 apps
  • Fiksu’s apps tend to be more U.S. oriented vs. Apple’s sales
  • The geographies that the Air has been launched are different than the ones a year ago
  • Fiksu’s apps are only installed on a percentage of all iPads so it does not capture all iPad usage 

Follow me on Twitter @sandhillinsight . You can find my other Forbes posts here .

Source: Forbes

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update

Update: 10

4 Firms In Iskandar Malaysia Get Facilitation Fund Totalling RM16.2 Million

Source: Malaysia Today

(Bernama) – Four companies have received the facilitation fund amounting to RM16.2 million from TERAJU@Iskandar Malaysia in an information sharing programme on business opportunities and assistance for the small and... RE ...
Source: Malaysia Today   Full article at: Malaysia Today 5 days ago, 7:42am CDT
 


Advertisement


Update: 9

Selangor’s Watergate about to explode

Source: Malaysia Today

Anwar brought Wan Azmi to meet Khalid to try to resolve this matter. Anwar supports the RM2.5 billion claim but Khalid is stubbornly sticking to the figure of RM250 million.... ...
Source: Malaysia Today   Full article at: Malaysia Today 6 days ago, 4:12am CDT
 

More From the Web

Update: 8

GLCs told to provide RM7 billion to develop Bumiputera firms

Source: Malaysia Today

(The Malaysian Insider) – Putrajaya has directed government-linked companies (GLC) to generate RM7 billion in business opportunities for Bumiputera firms this year, Prime Minister Prime Minister Datuk Seri Najib Razak... RE ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 17 2014, 2:05am CDT
 

Update: 7

Rafizi shows proof of Putrajaya’s hand in contentious carpet-trader loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider PKR lawmaker Rafizi Ramli today revealed documents to prove Putrajaya interfered in the RM32 million Bank Rakyat loan to ‎controversial businessman Deepak Jaikishan. Rafizi (pic)... READ M ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 16 2014, 2:16am CDT
 

Update: 6

PAS MP claims Bank Rakyat loaned carpet-trader RM215m, interest free

Source: Malaysia Today

(Malay Mail Online) – Controversial businessman Deepak Jaikishan (pic) was given a whopping RM215 million interest-free loan from state-owned Bank Rakyat, a PAS lawmaker alleged today, despite Putrajaya’s claims other ...
Source: Malaysia Today   Full article at: Malaysia Today Jul 14 2014, 5:52am CDT
 

Update: 5

MRCB, Nusa Gapurna and PKNS settle suit over RM3 billion PJ Sentral project

Source: Malaysia Today

(The Malaysian Insider) – Malaysian Resources Corp Bhd (MRCB), Nusa Gapurna Development Sdn Bhd (NGD) and PKNS Holdings Sdn Bhd have reached an out-of-court settlement over the ownership of the... READ M ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 21 2014, 2:53am CDT
 

Update: 4

Story behind Syed Mokhtar’s ‘RM2.25 billion tax-exempt’ Bernas deal revealed, says PKR MP

Source: Malaysia Today

(The Malaysian Insider) – An innocuous written reply in Parliament has provided a peek into the cosy relationship between the Najib administration and Malaysia’s best-known businessman, Tan Sri Syed Mo ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 15 2014, 12:56pm CDT
 

Update: 3

Constitutional monarchy still murky concept

Source: Malaysia Today

After the RM4.5 billion land sale, the Sultan of Johor secured a 15% stake in MOL Access Portal (MOL) for RM396 million and took a 20% stake in ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 14 2014, 12:37am CDT
 

Update: 2

Sultan of Johor’s RM4.5 bil backlash?

Source: Malaysia Today

Has Sultan Ibrahim of Johor’s succession of big money deals over the last six months caused the tide of public opinion to turn against Johor’s royal palace ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 8:49am CDT
 

Update: 1

Putrajaya denies carpet dealer given interest-free loan

Source: Malaysia Today

Eileen Ng, The Malaysian Insider Putrajaya today refuted allegations that Bank Rakyat had allowed carpet dealer Deepak Jaikishan to repay a RM32 million loan without interest following intervention from a... R ...
Source: Malaysia Today   Full article at: Malaysia Today Jun 11 2014, 5:44am CDT
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Ariana Grande Covers Seventeen Magazine&#039;s September Issue
Ariana Grande Covers Seventeen Magazine's September Issue
The Pop Star Also Opens Up About Falling Out With Her Dad.
 
 
ESPN Suspends Stephen A. Smith Over Ray Rice Comments
ESPN Suspends Stephen A. Smith Over Ray Rice Comments
ESPN suspended "First Take" mainstay Stephen A. Smith on July 29 for his comments on the Ray Rice controversy.
 
 
Beastie Boys 25th Anniversary Mural Finished
Beastie Boys 25th Anniversary Mural Finished
The Painting Celebrates When "Paul's Boutique" hit the streets on July 25, 1989.
 
 
Stephen A. Smith: ESPN Suspension For Domestic Violence Comments About Ray Rice Case
Stephen A. Smith: ESPN Suspension For Domestic Violence Comments About Ray Rice Case
Stephen A. Smith earned a one week suspension from ESPN for making inappropriate comments about women "not provoking" domestic violence attacks.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.