Menu
SpaceX and Boeing build manned NASA Spaceships

SpaceX and Boeing build manned NASA Spaceships

iOS 8 Download Release is Expected at 10 am PDT

iOS 8 Download Release is Expected at 10 am PDT

Matt Damon is Jason Bourne Again

Matt Damon is Jason Bourne Again

Galaxy Note 4 Screen is the World's Best

Galaxy Note 4 Screen is the World's Best

iPhone 6 Reviews are Glowing

iPhone 6 Reviews are Glowing

Alicia Keys and Blackberry Call It Quits

Jan 3 2014, 2:46pm CST | by , in News

Alicia Keys and Blackberry Call It Quits
Photo Credit: Forbes
 
 

Recording artist Alicia Keys is officially on her way out as global creative director for BlackBerry, the Canadian telecommunications and wireless company. Keys has been in place for only a year.

BlackBerry has had tough year. The company announced last month it expects to suffer a $4.4 billion loss  for its 3rd quarter of 2014. According to GAAP measures, this comes out to a per-share loss of $8.37.

Additionally, company co-founder Michael Lazaridis called off his bid to take over the company, causing a drop in share price.

There’s no word yet as to why Keys and BlackBerry have parted ways but her departure may give the star more time to focus on her day job of writing, recording and performing music. Woe to Keys if her compensation package included equity, the company’s stocks have fallen over 33% on the year as of trading January 2.

Partnerships between celebrities and companies are not uncommon and a good way for both parties to up their visibility and reap financial benefits. Megastar Lady Gaga has held the creative director position for certain Polaroid products, including a wireless printer and imaging sunglasses.

U2’s famous partnership with Apple has been a boon to both the company and the band. U2, which had never lent its music to commercials prior, allowed their song “Vertigo” to be used to promote the iPod in 2004. “It’s art, commerce, and technology colliding,” said Bono, the band’s frontman. Bono, went on to back Apple competitor, Palm, through investment from Elevation Partners, the $2 billion venture firm he co-founded.

Other celebrities dancing in tandem with consumer goods companies include 50 Cent, who walked away with $100 million through his deal with Glaceau’s Vitamin Water after it was acquired by Coca-Cola for $4.1 billion.

Like Keys, recording artist Will.i.am, from The Black Eyed Peas, is creative director for Intel.

Follow me on Twitter @KarstenStrauss

The New Celebrity Entrepreneurs

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Tim Duncan to be Featured in Punisher Comic
Tim Duncan to be Featured in Punisher Comic
San Antonio Spurs forward Tim Duncan will be featured in an upcoming issue of The Punisher comic book series as announced by the Black Jack Speed Shop Facebook page on Sept. 17.
 
 
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Becoming Belle Knox reveals Candid Insights in Adult Movie Industry
Belle Knox aka Duke Porn Star gives a candid look at her adult movie job that pays for her education at Duke University.
 
 
Liza Minnelli had Back Surgery
Liza Minnelli had Back Surgery
Legendary performer Liza Minnelli is recovering from a back surgery. She broke her back a week ago.
 
 
Most Stylish Men of 2014 Ranked
Most Stylish Men of 2014 Ranked
Some of the best dressed stars that wowed the crowd this year had dashing dudes among their ranks. People Magazine's annual list ranked these most stylish men of 2014.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.