T-Mobile has unleashed its latest "Un-carrier" plan: reimburse early termination fees from AT&T, Sprint, and Verizon.
T-Mobile is known for its out-of-the-box strategies that seem to bug rival carriers including AT&T. Announcing its latest foray at CES 2014 today, T-Mobile CEO, John Legere, said that the company will be paying up to $650 if they break their contracts with competing carriers AT&T, Verizon, and Sprint.
Legere said that by offering to pay their early termination fees, T-Mobile is eliminating one of the last remaining obstacles for individuals and families wanting to switch from AT&T, Sprint or Verizon to the Un-carrier.
Specifically, the company will pay up to $350 per line, for up to five lines - a move to convince families to move over. Additionally, T-Mobile is also giving away an extra $300 instant trade-in credit when a customer brings a phone from another carrier. But to avail, you will need to present your final bill. You will also need to sign up for a new T-Mobile plan and purchase one of its phones. There's even an option to migrate your existing phone number to T-Mobile.
“We’re giving families a ‘Get Out of Jail Free Card,’ said John Legere, president and chief executive officer of T-Mobile. “Carriers have counted on staggered contract end dates and hefty early termination fees to keep people bound to them forever. But now families can switch to T-Mobile without paying a single red cent to leave them behind.”
Additionally, the company revealed that it now has the fastest LTE network in the U.S. The claim is based on a user-generated data from Speedtest.net that involved real-time speed tests of more than 1 million customers. T-Mobile added that 43 of the top 50 markets today in the U.S. are being served by the company's 10+10 MHz LTE service.