Anheuser-Busch InBev informed partners and employees about a marketing leadership change just ahead of the crucial Super Bowl.
Anheuser-Busch InBev has a lock on Super Bowl for beer still until 2015. Expect again tons of Budweiser, Bud Light and other A-B InBev beer brands to be featured in Super Bowl 2014 ads. Just ahead of the very important Super Bowl ad blitz for the brewer, the company announced that the current VP of Marketing for the US is leaving. According to Ad Age, Paul Chibe will be replaced by current VP of Marketing Canada just after the Super Bowl.
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Paul Chibe will see the Super Bowl commercials through and then leave. A-B InBev is struggling with Bud Light in the light-beer sector. The new VP of Marketing will have this problem on top of his list going forward. The Super Bowl 2014 is the stage for the launch of a new Bud Light campaign.
The Bud Light Lime commercial below goes in the right direction, don't you think?
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
Watch the Super Bowl 2013 Ads online.
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