SodaStream made a big splash this weekend announcing Scarlett Johansson as its first-ever Brand Ambassador.
As reported, the SodaStream Super Bowl 2014 Ad is a go. The home soda solution is again trying to convince viewers of the Super Bowl that their product is better than canned sodas from Coke and Pepsi. To help bring the message across, SodaStream hired one of Hollywood's sexiest actresses. Scarlett Johansson is SodaStream first brand ambassador and will also star in the SodaStream Super Bowl 2014 ad.
Update: The uncensored SodaStream Super Bowl 2014 Ad got released online.
“We are thrilled to welcome the remarkably talented Scarlett Johansson into the SodaStream family,” stated Daniel Birnbaum, CEO of SodaStream. “Scarlett is a long-time user and genuine fan of our products, a role model for healthy body image and a champion for environmental responsibility, making her the perfect choice for our global ambassador. She truly embodies our brand values and we are honored to have her join our team.”
Scarlett Johansson is supposed to be already a SodaStream customer since years. “I've been using the SodaStream products myself and giving them as gifts for many, many years,” said Johansson. “The company's commitment to a healthier body and a healthier planet is a perfect fit for me. I love that the product can be tailored to any lifestyle and palate. The partnership between me and SodaStream is a no brainer. I am beyond thrilled to share my enthusiasm for SodaStream with the world!!”
SodaStream empowers consumers to create their own carbonated beverages at home, just the way they like them. SodaStream soda mixes are available in over 100 flavors, and generally contain 2/3 less sugar, 2/3 less calories, no high-fructose corn syrup and no aspartame. With an innovative re-usable bottle, the SodaStream system drastically reduces the waste created by plastic bottles and cans; a true revolution in the way people consume carbonated drinks. The company is confident that in her role as Global Ambassador, Johansson will help consumers embrace home soda making as the future of the beverage industry.
Scarlett Johansson is an awesome Brand Ambassador as she is not just good looking. She is smart and highly talented artist. Now let's hope the SodaStream Super Bowl 2014 ad will be entertaining. The New York Times quotes Mr. Alex Bogusky (Creative Consultant on the Ad) saying that we will be treated to the sexiest drink shot of all time. Watch a behind the scene video of the Scarlett Johansson Super Bowl ad shoot.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
Find all the facts and answers about Super Bowl 2014 in our Super Bowl 2014 FAQs.
Watch the Super Bowl 2013 Ads online.