Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News

 

LIVE Becomes The Hot New Web Video Trend

Jan 14 2014, 4:36pm CST | by

 
 

For a week in the middle of the winter, all the world’s film geeks trundle off to the cold – to screen, drink, and party their way through the annual pilgrimage know as Sundance. Historically, you had to be there to be in the know. But this year, for the first timeweb video is bridging the gap – and a live video show will punch through the noise and give fans and a worldwide film audience a look inside Sundance.

The Sundance Institute is working with the firm Weber Shandwick to stream a daily, hourlong show on the Sundance Film Festival’s channel on YouTube.

The show will be hosted by web video superstar Shira Lazar – who’s show ‘What’s Trending’ has been making waves and gathering a significant audience since its launch. Jimmy Conrad host of ‘KickTV’ and Casey Neistat will contribute to the live stream along with Lazar. The show will be produced live from the YouTube studios on Main Street in Park City, Utah. The series plans to offer interviews, film cips, and coverage of premiers, parties and panels. The show will be live-streamed from 1 to 2 p.m. Eastern here youtube.com/sff.

It’s hard to imagine, but even as we binge-view series and have random access to video from channels and sources big and small – the emergence of watching the same thing at the same time is rapidly becoming a central part of how consumers engage video. Community, as it turns out, matters.

And on television – the same thing is proving to be true. Despite the prevalence of DVRs – live event TV is on the rise. From awards shows like The Golden Globes and the American Music Awards, to the Sunday night lineup of hit shows from ‘The Good Wife’  to ‘Downton Abbey’, audiences want to watch, tweet, and share in real time… together.

While mass media itself may be in danger of being atomized into a thousand little pieces,  entertainment seems to be evolving into an experience that is best engaged in groups – some small, some large, but together.

So, where does web video fit into this equation? It seems that the act of watching video together, even if you’re in different time zones, is taking off. Far-flung friends are connecting on Skype, syncing up – and pressing play. The experience gives the ‘back-channel’ chit chat of snarky texts and funny one-liners a whole new life.

Video is alive and well. And, it seems, connecting audiences in ways that we’re just now seeing beginning to arrive. So, “Stay Tuned” might be a phrase yet again.

Source: Forbes

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Ronda Rousey gets a Hint from another Fighter
Ronda Rousey gets a Hint from another Fighter
Ronda Rousey is the reigning champion in the UFC. But she has gotten a hint in the form of a challenge from another fighter named Bethe Correia.
 
 
Apple To Announce iWatch Along With iPhone 6 And iPhone 6L At September 9 Event
Apple To Announce iWatch Along With iPhone 6 And iPhone 6L At September 9 Event
Apple was originally going to take the wraps off the iWatch in October along with the new Touch ID-enabled iPads
 
 
More Evidence of NFC Support for Both iPhone 6 Models
More Evidence of NFC Support for Both iPhone 6 Models
In examining the bare logic boards from the 4.7-inch and 5.5-inch iPhone 6 models, chrmjenkins believes he has spotted where that chip will be located.
 
 
Emma Stone shows up in a Bob Cut at Movie Extravaganza
Emma Stone shows up in a Bob Cut at Movie Extravaganza
The beautiful and sexy actress, Emma Stone showed up at a movie extravaganza in Venice in a bob cut. She looked drool-worthy!
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.