The Super Bowl 2014 takes place on February 2, 2014 and will have besides the big game a huge line-up of Super Bowl ads. Fox managed to charge $4 million on average for 30 second spots. Today AXE already released the full AXE Super Bowl 2014 Ad in an extended version. The 60 second AXE ad is titled Love and features the new AXE Peace line.
“Young people care deeply about the future,” said Matthew McCarthy, Senior Director, AXE & Men's Grooming for Unilever. “This generation is socially conscious and more digitally connected than ever. AXE is tapping into this to start a conversation, inspire people to unite globally, and raise awareness about the power of peace in a way only AXE can do – with a #KissForPeace. In a world filled with conflict, we know sometimes the most powerful weapon is love. And as the film dramatizes, for one sublime moment a kiss has the power to make the world a more united and peaceful place.”
The AXE Peace fragrance, developed by renowned fragrance expert Ann Gottlieb, combines notes of fresh citrus, nutmeg and cedar wood, and provides guys with an intriguing, warm and masculine scent. In a first for the brand, AXE is introducing the AXE Peace collection across all of the brand’s grooming product categories: body spray, deodorant and antiperspirant sticks, shower gel, shampoo and conditioner, hair styling, face wash and shave gel.
Watch the extended version of the official AXE Super Bowl 2014 Ad below.
Super Bowl 2014 will take place in New Jersey on February 2, 2014. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
Watch the Super Bowl 2013 Ads online.