Menu
Clone of Alibaba (BABA) IPO Shares Jump 36%

Alibaba (BABA) IPO Shares Jump 36%

The Sexiest Halloween Costumes of 2014

The Sexiest Halloween Costumes of 2014

Mazda Miata 2016 model revealed

Mazda Miata 2016 model revealed

Miley Cyrus New Butt Gets in Trouble with Law

Miley Cyrus New Butt Gets in Trouble with Law

Larry Ellison Steps Down as CEO of Oracle

Larry Ellison Steps Down as CEO of Oracle

The Altar Of Shiny

Jan 15 2014, 9:31pm CST | by , in News

 
 

By Courtney Nash

Web and mobile users continue to expect faster sites and apps–especially when it comes to mobile–and this year I’d like to see people who work on the web spend more time focusing on performance as a user experience priority instead of chasing trends.

I recently ran across this article in Forbes, which lists a number of web design goals/trends that Steve Cooper is eyeing for a site redesign of online magazine Hitched. My intention is not to pick on Hitched or Cooper per se, but the list is a molotov cocktail of potential performance woes:

  • Continuous scrolling
  • Responsive design
  • Parallax sites

You can use most of those techniques without creating performance nightmares, but it is unfortunately rare. I feel like I’m living in an alternate reality where I’m hearing that users want simpler, faster sites, and yet the trends in web design are marching in the opposite direction.

Any of these approaches in Cooper’s list could backfire in terms of performance, or with user expectations–which are ultimately more important than raw performance itself. Check out this fantastic presentation from Dan McKinley at Etsy on the surprising outcome when they implemented (and then tested) continuous scrolling on their site. (To be fair, Cooper does mention performance gains that come with smaller buttons in many flat designs. But he fails to think about the far more significant performance drains from all the other techniques he’s considering.)

Tammy Everts of Radware recently posted her Top 9 list of web performance predictions for 2014, and I want to quote directly from the second item in the list:

Essentially, what’s happening is that IT is inheriting pages with performance problems caused by lack of foresight during the UX design phase, and now IT is forced to go backwards to identify and fix the problems, rather than taking a planning-first, forward-looking approach. Not only is this unfair, it’s also inefficient. Performance shouldn’t be kept in an IT silo or treated as an afterthought. It needs to be considered as an integral part of user experience design from stage one.

To this end, tomorrow we’re kicking off a series of posts on web performance aimed at web designers, written by Lara Swanson, who manages the mobile engineering team at Etsy. We start with the premise that performance is a key part of the user experience, and walk through a series of ways that web designers (and developers) can factor performance into their design workflow.

This post originally appeared on O’Reilly Programming (“The Altar of Shiny“). It’s republished with permission.

Source: Forbes

You Might Also Like

Updates

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

iOS 8 crosses 14 percent adoption rate
iOS 8 crosses 14 percent adoption rate
The adoption rate still remains below the iOS 7 of last year
 
 
Kaley Cuoco-Sweeting Talks Nude Photos On Jimmy Kimmel
Kaley Cuoco-Sweeting Talks Nude Photos On Jimmy Kimmel
Big Bang Theory actress Kaley Cuoco addresses the nude photo hack scandal earlier this month on Jimmy Kimmel Live last night. Watch the clip below.
 
 
Clone of Alibaba (BABA) IPO Shares Jump 36%
Alibaba (BABA) IPO Shares Jump 36%
The Alibaba IPO shares have been priced at $68, but BABA shares started to trade at 36% higher at NYSE.
 
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.