In the past, most of the advertisers who showed their products on the Super Bowl platform kept the actual ad a top secret until the final moment. But now that strategy is undergoing a radical change. Many ad men have turned to teaser campaigns and sneak previews of their ads in an attempt to attract customers.
The buildup of suspense and excitement at what is in store in the future in the form of a product or service is what matters the most. YouTube has collaborated with the sports extravaganza to bring its viewers an Ad Blitz Channel. A virtual gallery of ads ranging from products such as: Butterfinger, Doritos, Intuit, Squarespace and Pepsi have left audiences famished for more.
Advertising was never so much about sharp shooting as it has become thanks to this new platform. Millions of people around the world will get to view these adverts and it will pique their appetites. Three other ads have joined the pentad. Axe, Jaguar and SodaStream are these lucky latecomers to the scene.
YouTube has played a big role in joint partnership with the advertisers. And now the phenomenon is a pre-game form of stimulation. What is an already exhilarating and adrenalin-raising experience for the male ego has just acquired an additional dopamine boost thanks to this new ploy.