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Microsoft pays Machinima partners to mention Xbox One on Video

Confidential Xbox One video payment guidelines surface from Microsoft

Jan 21 2014, 12:23pm CST | by

11 Updates
Microsoft pays Machinima partners to mention Xbox One on Video

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Microsoft pays Machinima partners to mention Xbox One on Video

A report has surfaced today that claims Microsoft has done something that seems a bit shady. The report claims that Microsoft is paying Machinima video partners to post videos on YouTube that mention the Xbox One and show game play video.

That might not sound all that bad, but apparently some of the legal talk behind getting paid also surfaced. Microsoft spells out that to be paid the videos can’t say anything negative about the console, the company, or the games. The videos also had to be tagged with XB1M13.

Microsoft will pay out a rate of $3 per CPM for up to the first 1.25 million views. That means that the video makers could make $3750 for each video uploaded according to Ars Technica. Paying the video makers to put up the videos wouldn't be that bad if they were allowed to say whatever they wanted on camera. The videos have to show at least 30 seconds of game play video as well.


Microsoft just issued us this statement, "This partnership between Machinima and Microsoft was a typical marketing partnership to promote Xbox One in December. The Xbox team does not review any specific content or provide feedback on content.  Any confidentiality provisions, terms or other guidelines are standard documents provided by Machinima.  For clarity, confidentiality relates to the agreements themselves, not the existence of the promotion."


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