In a blog post, Facebook’s product manager for News Feed ranking, said that “Page admins can expect a decrease in the distribution of their text status updates, but they may see some increases in engagement and distribution for other story types.”
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Whether it’s a page operated by an organization, business or celebrity or a personal profile, Facebook has long applied a complicated algorithm to determine what you see and how sees your updates. The algorithm is based on what the company think you’re likely to want to see and it’s based on several factors including”
- How often you interact with the friend, Page, or public figure (like an actor or journalist) who posted
- The number of likes, shares and comments a post receives from the world at large and from your friends in particular
- How much you have interacted with this type of post in the past
- Whether or not you and other people across Facebook are hiding or reporting a given post
The bottom line is that not everyone who you’re friends with or who follows your page will necessarily see everything you post. Whether it appears and how high-up it is in the feed depends on your relationship with that person and the type of posts he or she likes to engage with.
Link-share gets more attention
With the recent change, page admins are advised that using what Facebook calls a “link-share” leads to a higher level of engagement than simply embedding links. I was confused as to what this means so I asked a Facebook spokesperson who said that a link-share is simply a link in a status update that generates a preview of the site you’re linking to.
The two examples Facebook used on its blog post came from Forbes.com. One is a simple embed that only shows the URL while the other (scroll down) shows preview of the actual page being linked.
The good news is that the default is a share-link. What Facebook is really doing is discouraging people from click on the x (circled in red below) to delete that richer image and replace it with a boring text-link.