The NPD Group study said that pay TV channels have lost 6% of their subscribers in the last two years while other services gained 4%. "It’s clear that some consumers are trimming their premium-TV subscriptions,” Russ Crupnick, senior vice president of industry analysis for NPD Group, said of the study.
The pay networks say that isn't accurate reportsLA Times. "Showtime and every other premium network have increased both subscribers and penetrations over the last two years," a Showtime spokesperson said. The spokesman also added the NPD study "does not accurately reflect actual subscriber counts."
Showtime maintains that it has added a million subscribers each year in the last six out of seven years. An HBO spokesperson mirrored Showtime saying, "The research is simply incorrect. Both HBO and Cinemax services have shown significant domestic subscriber growth the past two years."
Starz says that it added 1.2 million subscribers in the last 12 months. NPD says that its research findings were based on an analysis of 450k consumer transactions and surveys of 7500 people.
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Deion Sanders' School Opens Despite Losing Charter
Pro Football Hall of Famer Deion Sanders' Prime Prep Academy in Fort Worth, Tex. opened this week despite its location -- in a shopping center across an adult shop -- being disapproved and losing its charter.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.