Pay networks say NPD study is incorrect
This week a report came out from NPD that says the major pay TV networks like HBO, Showtime, and Starz are losing their subscribers to streaming services like Netflix, Amazon, and others. Showtime, HBO, and Starz are denying that report claiming that it is inaccurate.
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The NPD Group study said that pay TV channels have lost 6% of their subscribers in the last two years while other services gained 4%. "It’s clear that some consumers are trimming their premium-TV subscriptions,” Russ Crupnick, senior vice president of industry analysis for NPD Group, said of the study.
The pay networks say that isn't accurate reports LA Times. "Showtime and every other premium network have increased both subscribers and penetrations over the last two years," a Showtime spokesperson said. The spokesman also added the NPD study "does not accurately reflect actual subscriber counts."
Showtime maintains that it has added a million subscribers each year in the last six out of seven years. An HBO spokesperson mirrored Showtime saying, "The research is simply incorrect. Both HBO and Cinemax services have shown significant domestic subscriber growth the past two years."
Starz says that it added 1.2 million subscribers in the last 12 months. NPD says that its research findings were based on an analysis of 450k consumer transactions and surveys of 7500 people.