Xbox One was the latest gaming device to get guerilla advertised by both Microsoft and Machinima on YouTube. Guerilla advertising is the recent historical phenomenon that has been a controversial tactic used by admen and wily marketers.
Newsleaked out that Microsoft and Machinima had jointlyoffered payment at the rate of $3 for 1000 views on the condition that 30 seconds be devoted to Xbox One advertising. A bond of confidentiality was signedbetween those concerned. And the venue was YouTube.
Several bloggers had only unkind words to say at this blackmail of sorts. Microsoft and Machinima have given a statement to the press that matches in its details. But the only difference is an adjunct expressed by Machinima.
This sort of no holds barred advertising is a very common occurrence in today’s world of viral marketing. And when such large players as Microsoft and smaller attached parties as Machinima get caught in the imbroglio, sparks fly.
The underhand and shady methods employed to endorse and popularize a product or service is in fact part and parcel of the con-man’s field that is advertising. Since the only thing taken on faith in the present times is profit, the sneaky tricks that get played to boost product ratings cannot be easily curtailed. They are in fact a sign of the times.
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.