Barring a weather event of epic proportions (more on that in a bit), Super Bowl XLVIII will be played a week from today at New Jersey’s MetLife Stadium. By now, the hype—whether it’s the Seahawks’ Richard Sherman, or Broncos QB Peyton Manning—has moved into something akin to a 2 minute drill.
And much like the teams and media, fans are getting themselves set. Beyond the countless Super Bowl gatherings in homes and watering holes around the nation, many are making the trek to see the game live.
Those that could not get tickets directly from the clubs or league are looking to the secondary market at the last second. According to the latest data from StubHub, the average ticket selling price for Super Bowl XLVIII in New Jersey is $3,715, up from $2,525 for last year’s Super Bowl between the Ravens and Niners. The current average is also up from the $3,040 average for Super Bowl XLVI between the Patriots and Giants.
In terms of lowest and highest sold tickets on StubHub, the range is running higher than last year, as well. The least expensive ticket came from a buyer from Bronx, New York who purchased one ticket on October 19 for $2,100. The seat is located in the Upper End Zone 1 section. The most expensive ticket was $10,557 in the Lower Prime section. To put this in perspective, the price range for Super Bowl XLVII last year sold for $500—$10,804.
Chalk the higher prices up to a number of factors, not the least of which is the game being hosted in the New York/New Jersey market. Overall, StubHub reports that ticket sales for Super Bowl XLVIII have increased by 33% so far compared to the same time last year. That’s a good sign as 80 percent of sales from last year’s Super Bowl came after the AFC/NFC Championship games.
If there’s a concern surrounding the NFL’s biggest game it’s that having it held outdoors in New York this time of year could spell snowy conditions. On Wednesday league officials conceded that contingency plans call for the championship game to be played at any point between Friday, Jan. 31 and Monday, Feb. 3 at MetLife Stadium. That would only happen if there were an extreme blizzard.
“What goes into whether deciding to (move) it, first of all, is public safety,” Eric Grubman, the NFL’s vice president for business operations said Wednesday in a news conference. “Unless it was a state of emergency which affected public resources in a way that made it impossible to get the resources here, or any kind of declaration by any of the authorities from the states involved that made it difficult to travel safety to and from the stadium, we would absolutely respect that.”
“Weather can certainly be a factor for any event though it’s really hard to tell how big as there are numerous different factors that affect sales (location, fan bases involved, proximity of teams involved, economy, etc.).”
Call it “final week frenzy” the “Richard Sherman factor” or the fact that the Broncos top-rated offense is facing up against the top-rated defense from the Seahawks, the average price is up from where it was just prior to the AFC and NFL Championship games when San Francisco and New England were still in the mix. As we reported on Forbes, tickets for the Super Bowl were then selling for 40 percent higher. Currently, the average price is up 47 percent in the final week before the big game.
Showing that the Super Bowl is an event not necessarily tied to what teams are playing, StubHub reports that the highest contingencies of buyers this year are from New York, followed by Washington, New Jersey then California. Buyers are coming from as far as Australia and the Yucatan.
- New York: 16%
- Washington: 16%
- New Jersey: 12%
Follow Maury Brown on Twitter @BizballMaury