As you know no other beer brand than Anheuser-Busch InBev owned ones are allowed to advertise at the Super Bowl. Other beer brands only are left with trying to tie themselves to the Super Bowl in other ways. Newcastle Brown Ale just released a very funny campaign titled: If We Made It.
Anheuser-Busch InBev still has exclusive deal with the NFL for its beer brands. This locks all other beer brands out from Super Bowl ads. British brewer Newcastle has released a very funny campaign trying to leverage some of the Super Bowl hype for them.
As reported the brewer released a teaser of the trailer for Newcastle's mega huge football game ad. Mind you that they are forbidden to use the term Super Bowl in their ad content. Watch this hilarious video here. Now Newcastle released a video of an actual focus group that saw the Newcastle Super Bowl ad that they never made. This video is comedy gold. Newcastle says they paid participants $300 to watch their Mega Football Ad. The Newcastle Super Bowl campaign is the best attempt yet of a beer brand to attach itself to the Super Bowl without being part of the Super Bowl ad line-up.
See also Newcastle's If We Made it site.
Super Bowl 2014 will take place in New Jersey on February 2. The big game will be played in the Metlife stadium in East Rutherford. It will be the first outdoor, cold-weather Super Bowl. We will again bring you full coverage of the Super Bowl Ads in our Super Bowl Hub and on Super Bowl Ads for Geeks. Check out the complete list of Super Bowl 2014 Ads.
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