Apple Incorporated must be in a hissy fit by now. Its arch-rival, Samsung Electronics has joined hands with Carphone Warehouse. The opening of 60 Samsung outlets in Europe will be a sure thing now.
About five dozen retail stores, that have Samsung splashed all over them, are to be opened throughout several countries in Europe. The United Kingdom, Ireland, Spain, Portugal, Germany, Sweden and the Netherlands are the nations that have agreed to the preferred partner pact that has been signed between Samsung and Carphone Warehouse.
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What this means is that exclusive brick-and-mortar venues will get inaugurated on behalf of Samsung. This is a throwing of the gauntlet to Apple which is its main competitor in the market. Last year three stores got launched in Spain. And now with this major initiative, things are looking good for Samsung.
The next 12 weeks are a crucial time for Samsung to get its stores furnished and ready for customers. They will feature all sorts of products from the South Korean giant. Tablets, laptops, smart phones and wearable technology will all be there for the clientele to drool over.
Meanwhile, Carphone Warehouse will get to showcase some of its materials and services too. This bond between the two will immensely benefit either side. The making of lives through better technology has always been the goal of Samsung. And with this strategic contract, its business acumen has taken to the skies in a flurry. Samsung has nothing to lose and everything to win via this lucrative deal.
Andrew Harrison, Chief Executive Officer of Carphone Warehouse said, "We are delighted to have been chosen as Samsung's preferred European partner for their store roll-out. Our Connected World Services business will combine Carphone Warehouse's retailing expertise and systems with one of the world's biggest brands and will help us make even more lives better through connected technology."