Over at Bloomberg Businessweek, Brad Stone and Sarah Frier have an excellent check-in with Mark Zuckerberg as Facebook turns 10. Oddly bear-hugging himself on the magazine’s cover, Zuck has a huge smile on his face, as if anticipating Facebook’s stock soaring this week as the company proved to investors that it can actually make money off of visitors’ tiny smartphone screens. It’s a fun read. Here are the three things that stood out to me as someone who has followed Zuckerberg closely, and maybe too closely for his comfort, for a sixth of his life.
- Starting this year, Zuckerberg will only qualify for 40 under 40 lists. Yes, he’s turning 30 and his age is showing. The young CEO is famed for taking on a big challenge each year. In the past, they have been cool ones: learning Mandarin; only eating animals he killed with his bare, coding hands; and talking to at least one non-Facebook employee every day. (Okay, that last one is kind of sad.) This year, in a mature nod to Emily Post, his big challenge to himself is…. drumroll… to write a thank-you note every day.
- Mark Zuckerberg isn’t mad at Snapchat CEO Evan “We-don’t-want-your-$3-billion” Spiegel for posting his private, courting emails on Twitter. “Oh, I don’t know, that’s probably not what I would have done,” said Zuckerberg, going on to say all entrepreneurs make mistakes. Time will only tell if Snapchat’s bigger mistake was turning down Facebook’s acquisition offer.
- Zuckerberg’s wife is ready to make little Zucks, but he’s not ready yet.
- Everyone at Facebook knows that year-old Graph Search sucks. “When it’s suggested that Graph Search works about half the time, Zuckerberg says that’s being generous,” write Stone and Frier.
- The most surprising thing: Zuck isn’t all about “real identity” online anymore. Back in 2010, Zuckerberg told The Facebook Effect author David Kirkpatrick that having “two identities is an example of a lack of integrity.” Facebook has long been seen as forcing people to be their real selves online, with the hope of tying everything they do across the Web to their name. The company’s is now stepping that back. Users will be able to log in anonymously into some of Facebook’s new apps, reports Bloomberg. “If you’re always under the pressure of real identity, I think that is somewhat of a burden,” Zuckerberg says. Perhaps like the burden of having things you said 5 years earlier thrown back at you after you’ve changed your mind about something?
Facebook Turns 10: The Mark Zuckerberg Interview [Bloomberg Businessweek]