This is the first time such a cyber-phenomenon has been seen. Over half the Super Bowl ads are featuring hashtags. In other words, hashtags were mentioned in more than 57% of Super Bowl ads. Faecbook tops with 5 hashtag mentions of Super Bowl ads.
The rate had reached 50% last year. But this year it has climbed to a record-breaking 57%. Hashtags have climbed a monumental ladder to become the major clip-on article of cyberspace for Super Bowl ads. With Twitter and Facebook vying with each other for the top spot, hashtags are the name of the game.
This year most of the social sites all featured hashtags. Therefore, Twitter no longer has a monopoly on these special affixations. And whereas Facebook was ahead of Twitter; YouTube and Shazam were behind it.
Hyundai and Subway both were way up there on the top in this regard. T-Mobile and RadioShack were two other examples of hashtag-heavy advertisers. But the overall winners were the URLs. They beat the rest hands down. As for the running order of the ads…they ranged from the numero unos to those left for the end.
Bud Light, Doritos and Chevy were among the first few champion advertisers. M&M, Coke and Jeep figured somewhere in the middle of the competition. And as for the back benchers, they consisted of Butterfinger, Microsoft and Jaguar.
Hashtags are the best means of drumming up support for a product or service. The popularity ratings just skyrocket when hashtags are mentioned in accompaniment with the ads. They are a social media tool par excellence. In fact, they may be compared to the discovery of hyperspace within the labyrinthine folds of the Internet.
Source: Marketing Land