Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Super Bowl

 

Transformers: Age Of Extinction Super Bowl Trailer Sells Mark Wahlberg

Feb 3 2014, 7:51am CST | by

1 Updates
Transformers: Age Of Extinction Super Bowl Trailer Sells Mark Wahlberg
 
 

YouTube Videos Comments

Full Story

Transformers: Age Of Extinction Super Bowl Trailer Sells Mark Wahlberg


If the YouTube link goes bad, try this spot. First of all, kudos to Paramount (a division of Viacom) for not revealing even a frame of this commercial online prior to its television debut. On the surface, this 30-second teaser for Paramount Pictures’ fourth Transformers film appears about the same as the last two Super Bowl sequel teasers. It’s low, brass-heavy music, flashes of explosions and carnage, along with just a handful of Auotbots and/or Deceptions doing things that are impressive enough to make you forget that you didn’t like the last movie.  And you get that this time around too. But this time around Michael Bay and company have an extra element, an “added value” element if you will. This time, they have Mark Wahlberg; an honest-to-goodness movie star.

As such, you see more of Wahlberg running, jumping, and screaming then you do of any one specific machine. That makes sense, since the probable viewer fatigue can be alleviated by the fact that this would-be action film starring a bunch of transforming robots features an actual action star. And Wahlberg is genuinely a movie star at this point in his career, especially when it comes to hard action or vulgar comedy. Lone Survivor just past $100 million domestic on Friday, and 2012′s Ted was the rare R-rated film, a non-sequel no less, to pass $500 million worldwide at the box office. He still has the occasional Broken City on his resume, but anyone who can get something like Contraband to $66m domestic is a “gets butts in the seats” kind of actor.

As you know, I write quite a bit about “star+concept” being important when the budgets are in the $150-$250 million range. I don’t know what the cost for Transformers: Age of Extinction is, although Dark of the Moon actually cost $5m less than Revenge of the Fallen. Point being, while Wahlberg’s casting for this arguably had as much to do with a solid working relationship with Michael Bay on Bay’s Pain & Gain ($86m worldwide on a $26m budget) , it is a canny choice, a safeguard if you will, to lessen any domestic depreciation of interest in the franchise. Wahlberg is a real draw in hard action and/or bawdy comedy, which are ironically both specialties of one Mr. Michael Bay.

We’d had three films that made oodles of money without being particularly loved by most moviegoers. Still, with three entries with an average domestic gross of $350m and an average worldwide gross of $890m, even a substantial depreciation will mean massive grosses and crown Transformers: Age of Extinction as the likely top-grosser of summer 2014. So yes, this feels a little déjà vu, yet another “Deceptions invade and destroy a major US city” epic on the horizon. But this time it will be interesting to see how the formula changes with the presence of a genuine human-sized movie star, specifically one quite a bit older than Shia LaBeouf who was a few years removed from Even Stevens when the first Transformers debuted in 2007. Transformers: Age of Extinction opens June 27th, 2014. As always, we’ll see.

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

iCloud Hack Photos of Celebs cause a Furor in Cyberspace
iCloud Hack Photos of Celebs cause a Furor in Cyberspace
The hack photos obtained from the Apple iCloud have caused quite a furor in cyberspace.
 
 
Sarah Silverman well wishes for Joan Rivers
Sarah Silverman well wishes for Joan Rivers
Bette Midler and Kelly Osbourne were also among those to support Rivers in such a crucial time
 
 
Rob Kardashian Wants To Lose 50 Pounds
Rob Kardashian Wants To Lose 50 Pounds
Sister Khloe Kardashian is helping him stay fit and healthy
 
 
Lindsay Lohan &#039;reaches out of court settlement&#039; with truck driver
Lindsay Lohan 'reaches out of court settlement' with truck driver
The high speed collision in 2012 caused damage worth $80,000
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.