Online insurance company tried a novel approach to gain attention yesterday. The online insurer bought the first commercial slot after the Super Bowl game, which saves apparently $1.5 million compared to an in-game spot. Esurance is giving the cash away in a Twitter Sweeps to one lucky winner. The #EsuranceSave30 hashtag is still top trending on Twitter today.
Technically the Esurance ad is not a Super Bowl ad. They spin the story in a way that they saved $1.5m by not placing an ad in the Super Bowl. Now the company can give the savings back to you. Esurance likes to pass savings on to you. To emphasis this message they are giving away the cool $1.5m. To enter the sweeps you just have to tweet #EsuranceSave30 before 1 a.m. PT on Tuesday (2/4). The fine print on the big give away can be found here.
Actor John Krasinski (The Office) stars in the Esurance commercial. Watch the Esurance ad below.
Luigi Lugmayr Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years
experience in the technology field to the ever evolving and exciting
world of gadgets. He started I4U News back in 2000 and evolved it into
vibrant technology magazine.
Luigi can be contacted directly at firstname.lastname@example.org.
Black Friday Newspapers to Cost Extra
This is sounds like a fake story, but it is not. Print newspaper subscribers are getting charged extra for the Thanksgiving / Black Friday edition.
About the Geek Mind
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.