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The Esurance $1.5 Million Twitter Giveaway Ad Worked

Feb 3 2014, 9:07am CST | by , in News | Super Bowl

The Esurance $1.5 Million Twitter Giveaway Ad Worked
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Online insurance company tried a novel approach to gain attention yesterday. The online insurer bought the first commercial slot after the Super Bowl game, which saves apparently $1.5 million compared to an in-game spot. Esurance is giving the cash away in a Twitter Sweeps to one lucky winner. The #EsuranceSave30 hashtag is still top trending on Twitter today.

How many Super Bowl 2014 ads can claim that they are still talked about today? Not that many. If an ad did not make it under the top 10 in any of the main Ad rankings it is likely a dud. Esurance ran the first ad after the Super Bowl game coverage and their strategy seems to work pretty good. 

Technically the Esurance ad is not a Super Bowl ad. They spin the story in a way that they saved $1.5m by not placing an ad in the Super Bowl. Now the company can give the savings back to you. Esurance likes to pass savings on to you. To emphasis this message they are giving away the cool $1.5m. To enter the sweeps you just have to tweet #EsuranceSave30 before 1 a.m. PT on Tuesday (2/4). The fine print on the big give away can be found here.

Actor John Krasinski (The Office) stars in the Esurance commercial. Watch the Esurance ad below.

Super Bowl 2014 is history and it ended with a historic win of the Seattle Seahawks. The big game will be played in the Metlife stadium in East Rutherford. It was the first outdoor, cold-weather Super Bowl but not the coldest in history. Watch all Super Bowl 2014 commercials in our Super Bowl 2014 Ad Gallery. Check out the complete list of Super Bowl 2014 Advertisers.

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