Menu
Clone of Alibaba (BABA) IPO Shares Jump 36%

Alibaba (BABA) IPO Shares Jump 36%

The Sexiest Halloween Costumes of 2014

The Sexiest Halloween Costumes of 2014

Mazda Miata 2016 model revealed

Mazda Miata 2016 model revealed

Miley Cyrus New Butt Gets in Trouble with Law

Miley Cyrus New Butt Gets in Trouble with Law

Larry Ellison Steps Down as CEO of Oracle

Larry Ellison Steps Down as CEO of Oracle

Looks Like Nobody Won The SuperBowl This Year

Feb 4 2014, 12:17am CST | by , in News | Super Bowl

Looks Like Nobody Won The SuperBowl This Year
 
 

YouTube Videos Comments

Full Story

Looks Like Nobody Won The SuperBowl This Year

I live in France. I don’t know much about US football, but I occasionally try to watch, because I really care about rugby and US football is like rugby’s demented cousin. But like everybody else, I enjoy a good music show and a very good ad once in a while. And I follow the ad industry professionally. Because of all these things, the way I follow the Superbowl is simply to be on the internet the day after. I get to read a little bit about the game. And, most of all, my social streams (Facebook, Twitter, Tumblr) automagically curate the best, funniest ads of the game, as well as the video.

Except not this year.

This year, almost nothing.

I know the Seahawks won, but the game was boring.

I know the game was in New York City, but New York City didn’t give a damn about it (and people took hours to get in and out of the game, even though the stadium is in the middle of like five dozen freeways).

I know Bruno Mars played, and apparently, the performance was, well, good?

But most strikingly of all, I didn’t see any ads. I had to work to see the Coca-Cola ad, but only because of the political controversy around it (and that’s never good).

Usually, the day after the Superbowl, I know my friends on Facebook and the people I follow on Twitter and Tumblr will serve me up with great videos of the funnest parts of the Superbowl. But not this year. This is just one anecdata point, sure, but given how much I use social media, I do think it’s relevant.

And here’s why.

Everyone is wondering when the internet is going to eat TV and make it useless. The millennials are not watching TV anymore, and unplugging. And nobody likes TV ads, they don’t work, what you need is online marketing on social media, and so on.

I used to think that this narrative was mostly bunk–yes, it would happen some day, but only in the very distant future, because for the most part people love TV, and people love watching TV, and TV ads do work because they hold your attention for 30 seconds which is way better than any internet ad does (or almost).

And within this narrative, the one point of light, the one point of optimism, was about live events. Especially sporting events. Especially the Superbowl. Sure, people can DVR and pirate and Netflix and whatever TV shows, but when there’s a big, must-watch TV event, particularly a live event, particularly a sport event, people will tune it, and that remains a golden business opportunity (helloooo, ESPN). And the internet actually makes those into more compelling business opportunities, because of the second screen phenomenon. Now people will watch an ad AND talk about it on Twitter AND you can market to them on their second screen once they’ve seen the ad.

And if there’s one must-watch, live, TV, sporting event, it’s the Superbowl.

And yet… the day after, almost no one (yes, that I am connected with, but I am connected with a lot of people) seems to be talking about the Superbowl. Or, more worrying from a business perspective, the ads.

Maybe the collapse of TV is happening faster than I thought. Because from where I’m sitting, it looks like nobody won the SuperBowl this year.

NOW READ: The 14 Funniest, Most Viral Ads Of 2013 [VIDEO] →

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Sophia Loren&#039;s stunning at 80
Sophia Loren's stunning at 80
Today, screen legend Sophia Loren turned 80 and she never looked more beautiful while putting her life on display in Mexico City.
 
 
Apple details out-of-warranty repair costs for the iPhone 6 family
Apple details out-of-warranty repair costs for the iPhone 6 family
The charges are separated into three categories – screen damage, battery and power, and other repairs.
 
 
Goldgenie offers 24ct gold-plated iPhone 6 and iPhone 6 Plus
Goldgenie offers 24ct gold-plated iPhone 6 and iPhone 6 Plus
You can get either an Apple iPhone 6 or an iPhone 6 Plus in one of three versions.
 
 
Kim Kardashian Nude Photos Leaked by Hacker
Kim Kardashian Nude Photos Leaked by Hacker
We have a new celebrity nude photo scandal this weekend. A hacker has published nude photos of Kim Kardashian and others on 4Chan.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.