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Maserati Ghibli Super Bowl Ad Worked

The Maserati Super Bowl 2014 Ad was a big surprise at the Super Bowl. Chrysler Fiat kept the Maserati ad a secret and the poetic ad got viewers puzzled. According Kelley Blue Book though the Maserati Super Bowl ad worked better than any other Super Bowl car commercial.

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Maserati Ghibli Super Bowl Ad Worked
 
 

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Maserati Ghibli Super Bowl Ad Worked

The Seattle Seahawks won the Super Bowl 2014. The Seahawks smashed the Broncos with 43 to 8. The Budweiser Super Bowl Ad Puppy Love won the most important Super Bowl 2014 Ad ranking. Watch all Super Bowl 2014 Ads in our Super Bowl 2014 Ad Video Gallery. One of the car Super Bowl ads was better than the others and it is not one of the ads you would guess.

The Maserati Super Bowl 2014 Ad was a big surprise during the Big Game. Chrysler Fiat created an epic ad that talks about to walk out of the shadows, quietly walk out of the dark - and strike. The weird ad features the 2014 Maserati Ghibli. The little girl starring in the Maserati ad is no other than Academy Award-nominated actress Quvenzhane Wallis. The Maserati ad was different and confusing, but it worked better than all other Super Bowl car ads according to Kelley Blue Book. Maserati Ghibli searches increased 4,250% in new-car searches on KBB.com, the most of any advertised model during Super Bowl XLVIII.

Watch All Super Bowl 2014 Car Commercials

Other cars advertised like Jaguar F-Type, Hyundai Genesis and Audi A3 increased 1,733%, 838% and 813% in search activity on the site after the ads aired, respectively. This is quite impressive feat for the Maserati brand. Clearly the Ghibli is the not very familiar car yet with most Americans, but you also could say that about the Jaguar F-Type. It looks like Chrysler Fiat will sell quite some of the affordable Maserati Ghibli (starts at $66,900).

Watch the Maserati Super Bowl Ad again below.

The story of Maserati’s introduction to the North American market with the Ghibli is one of hard work, dedication, and an element of surprise says Chrysler. Maserati brings this story of passion and tenacity to life in the Maserati Super Bowl ad titled "Strike."

Directed by American filmmaker David Gordon Green and filmed on location in Los Angeles, the Maserati Ad is a poetic nod to a brand with proven tradition and one of the highest standards of quality in the industry, who has been hard at work engineering an automobile that will usher it into the next 100 years of innovation—an automobile with power and personality capable of striking against the status quo.

The spot is relevant to Americans everywhere who have had struggles and obstacles to overcome. It is a reminder that with steadfast commitment to hard work and unwavering passion, we can deal with our own “giants” around us, we can overcome them and achieve what we set out to do.

First unveiled to the U.S. in November at the Los Angeles Auto Show, the Ghibli is Maserati’s first-ever mid-size four-door luxury sports sedan vehicle. Available with all-wheel-drive and starting at $66,900, the Ghibli is powered by a Ferrari built twin-turbo V6 engine capable of over four hundred horsepower. Advanced suspension, Brembo brakes and extensive use of aluminum ensure comfort, with an ease of performance ready when called upon. Within its striking aerodynamic silhouette, the cabin offers rich Italian leathers, woods and other high quality materials that are at the heart of the Maserati brand. The Ghibli upholds the tradition, luxury and performance that have marked the brand for a century at a more accessible price point and open the brand up to new buyers.

Super Bowl 2014 is history and it ended with a historic win of the Seattle Seahawks. The big game will be played in the Metlife stadium in East Rutherford. It was the first outdoor, cold-weather Super Bowl but not the coldest in history. Watch all Super Bowl 2014 commercials in our Super Bowl 2014 Ad Gallery. Check out the complete list of Super Bowl 2014 Advertisers.

 

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<a href="/latest_stories/all/all/2" rel="author">Luigi Lugmayr</a>
Luigi Lugmayr (Google) is the founding chief Editor of I4U News and brings over 15 years experience in the technology field to the ever evolving and exciting world of gadgets. He started I4U News back in 2000 and evolved it into vibrant technology magazine.
Luigi can be contacted directly at ml@i4u.com.

 

 

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