They matched advertising chops. And there was to be only one winner who would take home the grand prize of one million dollars. The two final ads that aired in front of a worldwide audience included a “Time Machine” ad by Ryan Andersen and a “Cowboy Kid” ad by Amber Gill.
The creators of the two ads will get a once a lifetime opportunity to work in tandem with Marvel Studio’s “The Avengers: Age of Ultron”. This is the sequel to the original movie which came out not too long ago.
Fans of each advert were to vote for their respective favorite and in the end the majority winner would get the coveted one million dollars jackpot. The second in line would receive half the amount (that is $50,000).
Doritos, which is a product of Pepsico Frito Lay, has a tradition of airing Super Bowl commercials that spans the past seven years or so. These most recent advertisements simply blow away the previous efforts. They show human creativity and ingenuity at its very best.
"There has been tremendous enthusiasm around the world for all five of our finalists and we couldn't be more thrilled with how consumers have rallied behind their favorites during the voting process," said Ram Krishnan, vice president of marketing, PepsiCo's Frito-Lay division.
The “Time Machine” commercial was made by Ryan Andersen in synch with his son who is merely six years old. The way a time machine has been shown that runs on Doritos chips is the height of shrewd perceptivity.
Meanwhile the other ad (which was not the winner but the runner up) features two boys who make a dash for a bag of Doritos. Its title “Cowboy Kid” portrays the horses used for the sprint to snatch the delicious snack.
"While fan votes picked one winner, the Doritos brand had a tough time picking our second winner, so we ultimately decided to go with the ad that generated the second highest votes. We're extremely proud of our two winners and look forward to revealing who will win the $1 million grand prize," added Ram Krishna.
Watch an interview with the winner