Feb 6 2014, 3:55am CST | by Forbes
For anyone who lived in the Windows world back around the turn of the millennium there was really only one option that came remotely close to the design of Apple laptops. Sony’s Vaio PC brand was always a few years ahead of the competition – leveraging the best design smarts that Sony could find, the Vaio offerings were lighter, cooler and, yes, sexier than all the other PC laptops out there.
Times have changed however, not only have the other manufacturers got more design focused (my current steed, an HP Envy Spectre has that rarest of traits for a Windows laptop, being regularly mistaken for a Macbook Pro ). Alongside this the rise of the post-PC era has meant that the focus has shifted somewhat from who makes the coolest laptop.
So it’s understandable, if a little sad to hear from Sony that it plans to exit the PC business entirely. The Vaio business unit will be transferred to a Japanese company that is expected to focus on making devices purely for the Japaneses market. Apparently a few hundred Sony employees will transfer over to the new entity.
As well as the Vaio news, Sony is revamping its TV business and moving its focus to high-end models. It also want to look at cost-cutting and driving inefficiencies in the TV business which will be spun out of the parent company.
I spent many hours ogling the Vaio offerings at my local Sony design store. It’s sad to see a great brand come to such an inglorious end.
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