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Tim Tebow Wins Big In Super Bowl Celebrity Brand Competition

Feb 6 2014, 2:58am CST | by

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Tim Tebow Wins Big In Super Bowl Celebrity Brand Competition
 
 

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Tim Tebow Wins Big In Super Bowl Celebrity Brand Competition

Kudos to Bob Dylan for showing his capitalist colors. Ellen Degeneres proved she can dance (sort of). And Bruce Willis — who thought he was culturally relevant enough any more to star in a Super Bowl ad?

But the biggest personal-brand winner on Super Bowl Sunday clearly was Tim Tebow. And it wasn’t just because his successor as the Denver Broncos quarterback couldn’t get the job done in the Big Game.

Tebow earned raves for the two ads in which he starred for T-Mobile because he gave detractors pause, gave doubters reason to smile and gave fans yet another reason to applaud how he rolls with the punches.

Shoved out of professional football and without real prospects for returning, what does Tebow do? He goes all jujitsu on the realities and uses his apparently negative circumstances to create a new role for himself as a light-comic pitchman — and to bring plenty of positive buzz to his brand sponsor.

Recall that in 2010, Tebow was controversially the star of a Super Bowl ad by Focus on the Family, along with his mom, who had decided against advice to abort him. But on Sunday, T-Mobile took the risk of putting him front and center in not one but two key, very expensive Big Game advertisements.

And it was in a way that couldn’t really have offended anyone. Tebow was pictured in a variety of fantastical roles—as an obstetrician, a bull rider and a rock star—that he could fulfill without a contract.

Get it? Tebow can’t seem to get a contract as a professional quarterback anymore so he’s got to find something he can do without such a pact; and T-Mobile users don’t need a contract.

T-Mobile found an effective way to brush aside Tebow’s polarizing effect and make a brilliant statement about how its brand helps build a better world. And in the process, Tebow showed how he could do that too.

 

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Source: The Atlantic

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Source: The Atlantic   Full article at: The Atlantic 6 days ago, 8:59am CDT
 


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Update: 10

How Long Until Tim Howard Gets Tim Tebow'd?

Source: Big Government

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I'm not a soccer fan and didn't pretend to be these last few weeks.  I am a fan of America though, so I rooted for our team and its break-out star, Tim Howard.  He's been making the media rounds, but an article in Huffington Post showcased a side that no other media outlet has.  Tim Howard is a committed Christian. In an article for Athletes in Action, the goalie describes being diagnosed with Tourette's syndrome at the age of 11 and turning to ...
Source: Big Government   Full article at: Big Government 1 week ago, 7:41pm CDT
 

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Update: 9

5-Stars Jashon Cornell and Justin Hilliard Prove Urban Meyer's Commitment to D

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The future of Ohio State's defense took shape Wednesday morning when 5-star prospects Justin Hilliard and Jashon Cornell announced their verbal commitments to the Buckeyes. It was a big moment for Urban Meyer, who showed once again that he's committed to building a championship-caliber defense. Despite being known for his spread offense and coaching quarterbacks such as Tim Tebow and Alex Smith, Meyer won two national championship ...
Source: Bleacher Report  Full article at: Bleacher Report Jul 2 2014, 9:16am CDT
 

Update: 7

Are the Browns mishandling Johnny Manziel?

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Being drafted into the factory of sadness isn’t the way any young NFL player wants to begin his career. It doesn’t matter that the aforementioned player claims he was thrilled to be heading to Cleveland. Brady Quinn once said that too. Quinn was never surrounded by the necessary talent to succeed, and he became a big flop. The question on everyone’s mind now is, are the Browns about to bury another young quarterback’s career? The ...
Source: Hoops Manifesto   Full article at: Hoops Manifesto Jun 20 2014, 6:58am CDT
 

Update: 6

Urban Meyer Says Tim Tebow’s 2008 Florida Team Was The Best Team Of All Time

Source: SportsGrid

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Urban Meyer spoke at the Sound Mind Sound Body Football Academy recently, and dropped some wisdom on the youngsters that was strangely animal-centric. But while talking about some of the best teams he’s ever coached, he mentioned that he thought his 2008 Florida team was the best team in the history of college football. That’s … a bold statement. Not only is it hopelessly subjective –how in hell could Meyer have any idea how that t ...
Source: SportsGrid   Full article at: SportsGrid Jun 17 2014, 1:38pm CDT
 

Update: 5

The Tampa Bay Rays have a pony head on a stick, so,PONY

Source: SBNation

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what did you expect us to do We are big fans of the Tampa Bay Rays' new celebration implement, as captured by @corkgaines We didn't have a choice. .embed-container {position: relative; padding-bottom: 100%; height: 0; overflow: hidden;} .embed-container iframe, .embed-container object, .embed-container embed { position: absolute; top: 0; left: 0; width: 100%; height: 100%; } PREVIOUSLY IN SB NATION PONY COVERAGE: ...
Source: SBNation   Full article at: SBNation Jun 5 2014, 5:13pm CDT
 

Update: 4

3 Reasons 5-Star QB Torrance Gibson Will Sign with Ohio State

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It's no secret that Urban Meyer needs supreme talent at the quarterback position for his offense to operate at its highest level. At Bowling Green, Meyer had Josh Harris, who piled up 3,162 total yards and threw 19 touchdown passes while running for another 20 scores in 2002. At Utah, he had Alex Smith, who went on to become the No. 1 overall pick in the 2005 NFL draft. At Florida, he had Tim Tebow, who became the first-ever sophomore to win th ...
Source: Bleacher Report  Full article at: Bleacher Report Jun 2 2014, 8:18am CDT
 

Update: 3

Proving Alabama's Nick Saban Is Still College Football's Best Big-Game Coach

Source: Bleacher Report

Baltimore Ravens v Atlanta Falcons
It’s one of those statistics that now just seems preposterous, but single-handedly demonstrates the University of Alabama’s turnaround under Nick Saban. In 2008, when Alabama was 8-0 and en route to playing in the Southeastern Conference’s title game, it also had a losing streak in games played during the month of November spanning three seasons and nine games. From 2003 to 2007, its record during the month was an abysmal 3-14 (17.6 winning percentage). It had lost six straight t ...
Source: Bleacher Report  Full article at: Bleacher Report May 30 2014, 12:50pm CDT
 

Update: 2

Breaking: Johnny Football Now Johnny Cleveland (According To This New Song)

Source: SportsGrid

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Via From @SirDubblin, aka Justin A. Waite, here’s “Johnny Cleveland (Gonna Wreck This League)” … your first Johnny Manziel ballad of 2014. I’m sure there will be many more. The author? Here’s all I know: Johnny Cleveland (wreck this league) is a song we wrote about Johnny Manziel getting drafted in the 2014 Draft… http://t.co/COqCkw6BR7 — Robert Erney (@RobertErney) May 18, 2014 When they start writing songs abo ...
Source: SportsGrid   Full article at: SportsGrid May 18 2014, 3:17pm CDT
 

Update: 1

'An Important Step In Our Nation's Journey'

Source: Big Government

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In response to Michael Sam - The NFL's Get A Room Moment: "It's the biggest no one gives a damn ... not so secret issue." No one gives a damn? Wrong-o Bucko. There are plenty of militant activists out there who give a damn and they are hellbent on making us give a damn whether we like it or not. Our eyes will be clasped open like Malcolm McDowell's eyes  in Clockwork Orange and we won't be allowed to look away. Yeah - the same bunch who used to tell us that ...
Source: Big Government   Full article at: Big Government May 13 2014, 11:45pm CDT
 

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