This will be the first iTunes Festival held in the US
Apple has announced that it will be holding the iTunes Festival in conjunction with SXSW. The festival will have five big stars over five nights. This will be the first iTunes Festival to be held in the US and promises an impressive lineup of artists.
The iTunes Festival will run from March 11 through the 15th and will take place at ACL Live at the moody Theater. Moody Theater is home to Austin City Limits. Among the artists that will be playing the iTunes Festival over five nights will be Coldplay, Imagine Dragons, Pitbull, Keith Urban, ZEDD, and others.
Apple will offer free access to all five nights of the show live and on-demand via iTunes store on the iPhone, iPad, and iPod touch. Mac and PC users will also be able to view the shows at no cost. Apple TV owners will also be able to access the content.
“The iTunes Festival in London has become an incredible way for Apple to share its love of music with our customers,” said Eddy Cue, Apple’s senior vice president of Internet Software and Services. “We're excited about the incredible lineup of artists performing and SXSW is the perfect place to debut the first iTunes Festival in the US.”
The iTunes Festival has been held in London and over 400 artists have performed at the show. Apple says that over 430,000 fans have visited the shows along with tens of millions online.