T-Mobile offered an upgrade to the iPhone 5S to BlackBerry users
BlackBerry has taken a beating losing huge amounts of market share in the smartphone realm over the last several years. BlackBerry has gone from one of the most popular smartphones out there, to one of the least popular in short order.
BlackBerry continues to struggle and a move made by T-Mobile recently has Blackberry CEO John Chen unhappy with the carrier. T-Mobile apparently ran a promotion where it offered to upgrade BlackBerry users to an iPhone. BlackBerry faithful users complained on social media leading Chen to call the promotion "inappropriate and ill-conceived."
T-Mobile later apologized for the deal and said that it was happy to be a BlackBerry Partner. I am sure T-Mobile is happier to be an Apple partner since the iPhone massively outsells the entire BlackBerry line. The T-Mobile promotion was sent to BlackBerry users last week offering them a free upgrade to the iPhone 5S reports BBC.
The email reportedly stated that the deal was a "great offer for Blackberry customers. One of the complaining users tweeted to the T-Mobile CEO, "As a T-Mobile customer I felt like you don't want to support Blackberry at all. So I'm thinking about switching."
T-Mo CEO John Legere responded to users saying that he heard them and noted they don’t have to give up their smartphones, the company was offering a choice. Chen said that BlackBerry was unaware of the marketing campaign and were angry as well.
Chen said, "I can assure you that we are outraged too. What puzzles me more is that T-Mobile did not speak with us before or after they launched this clearly inappropriate and ill-conceived marketing promotion."