HTC wants to do it again this year. But given the dominance of Apple and Samsung in the high-end market, HTC is seeing more opportunities in the middle market. The company's latest Android phones are proof of this.
At the Mobile World Congress, HTC announced its best mid-range phone yet - the HTC Desire 816. Interestingly, HTC decided to use the iconic design of the HTC One on the device. That meant using premium materials and retaining beloved features such as HTC BoomSound.
The HTC Desire 816 features a large 5.5-inch HD screen, a 13-megapixel front-facing camera, and an impressive 5-megapixel front shooter. Not bad for a mid-range phone, right?
The phone is also powered by a Qualcomm Snapdragon 400 processor that is able to support LTE bands. Of course, expect other nifty features such HTC BlinkFeed and HTC Zoe. Running Sense UI on top of Android, the Desire 816 will hit the markets in April.
HTC CEO Peter Chou said that the Desire 816 marks the beginning of an exciting new era for the mid-range market.
“Incomparably beautiful to look at and hold with the technology and software to match, the HTC Desire 816 challenges everything that people expect from lower cost smartphones. It is bringing genuine choice to the category by delivering stunning design and high-end performance at an unbelievable value,” Chou said.
Meanwhile, HTC has yet to announced its flagship phone for the year.