Trending

Filed under: News | Misc

 

3 Ways Social Media Is Driving A Business Revolution

Feb 25 2014, 11:51am CST | by

11 Updates
3 Ways Social Media Is Driving A Business Revolution
 
 

YouTube Videos Comments

Full Story

3 Ways Social Media Is Driving A Business Revolution

It’s hard to imagine a life before social media, even though sites like Facebook and Twitter have been around for less than a decade. As businesses look back over that decade, they can easily see how these sites are changing the way they do everything. Professionals use these sites to network, interact with customers, and bring team members together.

Yet social media has the ability to divide industries, with outdated companies falling behind their competitors. Social media can be a distraction, zapping worker productivity throughout the day, but it can also be a way to open up opportunities that would never have existed. It will become clearer that social media is an essential part of doing business today.

CEOs Must Evolve

Despite the fact that a 2013 study showed more than 80 percent of those surveyed feel it is vital for CEOs to interact on social media, there are still numerous CEOs who decline to participate. These CEOs are busy meeting face to face with potential clients and networking in the community. Meanwhile, their younger counterparts are checking for mutual connections on LinkedIn and crunching numbers to determine the success of their Twitter campaigns.

Both modes of working have their benefits, requiring professionals to strike a balance between their online lives and real-world networking. But with more consumers turning to the internet to find information about a business, a comprehensive online presence is becoming increasingly crucial to a business’s success. Just as retailers like Best Buy and Wal-Mart must learn to keep up with Amazon’s forward-thinking marketing techniques, old-school businesses must find ways to reach out to this new generation of social media-obsessed shoppers.

Upstarts Prevail

Interestingly, some of the most successful businesses are small startups that have learned to use technology to gain an edge. Rather than shelling out millions of dollars for a Super Bowl ad, these companies learn to generate buzz by creating viral content and encouraging shares and likes. Once a product or service becomes the one everyone is talking about, customers gravitate toward it, eager to learn more.

The best part about social media marketing is that it can be deployed without spending millions. If businesses handle it on their own, it costs nothing but the time of the person doing the updates. The worst part, however, is that the results aren’t always as immediate and powerful as they are with an expensive ad campaign. Professionals must wait patiently as a slow buzz is generated, using analytics and sales numbers to determine whether their efforts are paying off.

Customer-Driven Change

As businesses continue to try to redefine themselves in this new technology-driven world, customers are crucial to those changes. While a CEO may not be required to spend all day retweeting respected colleagues or posting insightful comments on Facebook, it is important that they realize the value of social media in driving decisions.

Realizing that value is the first step toward beginning to look at the numbers and use them to drive decisions. How many customer complaints came through Twitter last month? Which posts on Facebook received the most “likes.” Social media-savvy CEOs realize the insight that can come from gathering statistics on that information and use it to gain an edge over the competition.

As social media continues to influence everything businesses do, everyone from the CEO to the new summer intern will need to realize the part it plays in day-to-day duties. Those professionals will be forced to keep up or be left behind. But it’s equally important that professionals balance their social media efforts with face-to-face networking and traditional advertising to stay in touch with the customers who aren’t on social media around the clock.

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update

Update: 11

Why Priceline's CEO Is Completely Wrong About Facebook And Twitter (FB, TWTR)

Source: The Business Insider

Darren Huston (R), President of US softw
Last week, Priceline CEO Darren Huston called out Facebook and Twitter as ad media, describing them as useless for him as a travel advertiser. "We haven’t found anything there,” were his exact words. Most of his online ad budget goes to Google. That criticism stings because Priceline's online ad budget is a massive $1.8 billion annually, according to Bloomberg. Unsurprisingly, not everyone agrees that Facebook and Twitter are useless to adv ...
Source: The Business Insider   Full article at: The Business Insider 1 hour ago
 


Advertisement


Update: 10

LinkedIn Passes 300 Million Members

Source: 24/7 Wall St.

LinkedIn Corp. To File For IPO
LinkedIn Corp. (NYSE: LNKD) said Friday its global subscriber base passed 300 million. That is less than a third of Facebook’s (NASDAQ: FB). However, many investors beli ...
Source: 24/7 Wall St.   Full article at: 24/7 Wall St. 3 hours ago
 

More From the Web

Update: 9

Being a Jerk on Social Media Can Cost You a Job

Source: The Salary Reporter

Variety's Massive: The Advertising And Marketing Summit
While the traditional resume might be on its way out, thanks to professional networks such as LinkedIn, recruiters still diligently check the backgrounds of job applicants -- perhaps even more so now than ever. With the mainstream adoption of Facebook and Twitter, everyone has a footprint on the internet that can be used to check for culture fit and personality. However, if you happen to have been a jerk on one of your public soci ...
Source: The Salary Reporter   Full article at: The Salary Reporter 3 hours ago
 

Update: 7

LinkedIn user base crosses 300 mn mark globally

Source: The Hindu

LinkedIn Event
Professional networking site LinkedIn has reached a 300 million milestone mark globally with about 100 million members in the US alone. LinkedIn in a statement acknowledged that it was an excit ...
Source: The Hindu   Full article at: The Hindu 4 hours ago
 

Update: 6

Local Tech Company Is Lone Provider Of “Visual Analytics” For Social Media

Source: CBS Philly

By Melony Roy PHILADELPHIA (CBS) — It used to be difficult to track what images were being posted to social media platforms like Pinterest and Instagram, but a Philly startup is helping brands use visual analytics to understand and engage customers. Curalate helps companies use visual analytics to “identify trends, track visual conversations and engage consumers” through social media. “People today love to communicate us ...
Source: CBS Philly   Full article at: CBS Philly 4 hours ago
 

Update: 5

LinkedIn’s user base crosses 300 million mark

Source: BGR.in

LinkedIn Event
The business-oriented social networking site LinkedIn’s user base has reportedly risen above 300 million people across over 200 countries. Meanwhile, nearly 23 million new members have signed on since the start of this year. Senior vice president of products and user experience at LinkedIn, Deep Nishar, said that mobile would be the key to reaching the global workforce of 3.3 billion people. According to CNET, LinkedIn is used more on mo ...
Source: BGR.in   Full article at: BGR.in 6 hours ago
 

Update: 4

Facebook upgrades its iPhone app Paper

Source: BGR.in

The social networking giant Facebook has added new features like birthday and event reminders and photo comments to its two month old iPhone app called Paper. According to CNET, Facebook’s Paper is meant to be a standalone app that caters to every desire such as News Feeds, messaging, photos, groups and more. Product manager Michael Reckhow said that a lot of people wanted Birthdays and events to be added in Paper. He added that this app is somet ...
Source: BGR.in   Full article at: BGR.in 6 hours ago
 

Update: 3

Paper 1.1 continues Facebook’s evolution on mobile

Source: Digital Trends

US-INTERNET-FACEBOOK-ZUCKERBERG
Facebook's alternative mobile app — still US only, for the time being — has been given a significant upgrade. Birthdays, events and photo comments are all now enabled alongside many other tweaks.The post Paper 1.1 continues Facebook’s ev ...
Source: Digital Trends   Full article at: Digital Trends 7 hours ago
 

Update: 2

Social media boost business, say many Facebook followers

Source: Mail Tribune

Alibaba To Kick Off IPO In U.S.
Jacksonville Mercantile operator David Jesser is a social-media junki ...
Source: Mail Tribune   Full article at: Mail Tribune 12 hours ago
 

Update: 1

Lucrative Stardom Using a Webcam and a Voice

Source: China Digital Times

Czech players (L to R) defender David Li
David Barboza at the New York Times looks at live karaoke performances on YY.com, a popular Chinese social network website that features real-time voice and video service as well as virtue goods and currency.  The shows are typically low-budget productions by amateur entertainers who work out of tiny apartments, fitted with webcams. And viewers spend large sums online to buy credits to give virtual gifts of roses, chocolates and Chanel bags to performers, who receive a slice of the ...
Source: China Digital Times   Full article at: China Digital Times 13 hours ago
 

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices
Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices
Nike has not stopped its FuelBand production. However, it seems to be facing a downslide in the department of wearable devices.
 
 
Peaches Geldof to be Laid to Rest on Easter Monday
Peaches Geldof to be Laid to Rest on Easter Monday
Peaches Geldof is to be laid to rest soon after her sudden death due to unknown causes. Some say that after being incinerated, her remains will be spread in the soil surrounding her family residence. On the other hand Peaches Geldof may be buried.
 
 
Padma Lakshmi Shows Bad Taste in Fashion
Padma Lakshmi Shows Bad Taste in Fashion
The otherwise slim and smart Padma Lakshmi showed bad taste in fashion with her latest ensemble. The midriff baring look simply did not make her appear as presentable as she ought to have been.
 
 
Idris Elba Welcomes Son Winston Elba
Idris Elba Becomes Dad Again
British actor Idris Elba has become a dad again. Elba’s girlfriend Naiyana Garth gave birth to a baby boy, named Winston Elba, on Thursday.
 
 
 

The Hottest Photos of Victoria's Secret Fashion Show 2013