The otherwise mild-mannered CEO of Apple spoke in a scathing way when the issue of “Return on Investment” was emphasized by the NCPPR. He reiterated that he wants Apple to be an environment friendly organization.
We all know that Tim Cook is a very soft-spoken and gentle person. In many ways he is the opposite of the late Steve Jobs. Whereas Jobs was all fire and fury, Tim Cook is down-to-earth and a very delicate man. He is not easily provoked and takes a coolheaded approach to all things controversial.
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Yet there is one thing which Tim Cook takes so seriously that you better not get on the wrong side of him on that particular matter. And that is environmental conservation. He is a die-hard eco-warrior.
Many of the premises of Apple Incorporated are powered by solar, wind and geothermal energy. It is a lean and green company that wants to leave the world a cleaner place for the next generation. However, that is not the opinion of some stockholders in the company.
In particular, the NCPPR (National Center for Public Policy Research) seems to be in favor of Apple going ahead and dumping all the environmental projects it currently supports. But when the head of this conservative Washington D.C. based think tank suggested this move to Tim Cook recently he got an angry response.
According to MacObserver, Tim Cook said, "When we work on making our devices accessible by the blind. I don't consider the bloody ROI."
Tim said that not everything was a profit-oriented motive at Apple. He furthermore spoke of how making electronic products for the blind didn’t have anything to do with a return on investment plan.
Finally as an ultimate insult, Tim told the gentleman to take his stocks which he and his group had invested in Apple and leave for greener pastures (no pun intended).
Tim is not normally a man to speak harshly to others but this was an issue that lay close to his heart. He is the CEO of the world’s largest technological enterprise and he is committed to doing all he can to leave behind a minimal carbon footprint. Yet the group (NCPPR) has been adamant that the firm ought to spend less on environment friendly plans and schemes.