Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Technology News

 

Twitter's Audience For Oscars 2014 Nearly Matched ABC's

Mar 5 2014, 8:27am CST | by

1 Updates
Wow, Twitter's Audience For Oscars Nearly Matched ABC's

Photo Credit: Forbes
 
 

YouTube Videos Comments

Full Story

Twitter's Audience For Oscars 2014 Nearly Matched ABC's

In the last few years, awards shows have taken on a tail-wagging-the-dog aspect, with presenters endlessly exhorting viewers at home to tweet away and reading their tweets on air as if they constituted the finest works of Bruce Vilanch himself.

There’s something backwards about it. The people at home talking about what’s happening on TV — isn’t that the way it’s supposed to work, not the other way around?

Not anymore, and Sunday’s Oscars broadcast showed exactly why. According to data just released by Twitter, more than 37 million people viewed Oscar-related tweets on Sunday night, either on twitter.com or through one of its apps. That mean’s Twitter’s audience for the Oscars was almost as large as ABC’s, which totaled 43 million viewers. And that TV audience was the largest for an Academy Awards broadcast since 2000.

It’s impossible, but tempting, to infer a causal connection between the two numbers, especially with this year’s telecast deemed a particularly boring one by most critics. It’s easier to quantify the ways in which the second-screen conversation on Twitter extended the show’s reach.

Twitter says the 19.1 million Oscars tweets generated a total of 3.3 billion impressions, factoring in not just their audience on Twitter.com and Twitter apps but also on the many websites that embedded them.

One of those 19.1 million was the message sent by host Ellen DeGeneres that in a matter of minutes became the most retweeted tweet ever. On its own, it accounted for 32.8 million impressions, or nearly 10% 1% of the total. This graphic breaks down how it achieved that reach:

Samsung, which supplied the phone DeGeneres used to take the photo and send the tweet as part of its sponsorship of the Oscars, was so pleased with the result it reportedly gave DeGeneres an extra $3 million to donate to charities of her choosing.

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Miley Cyrus: Good Girl gone Bad!
Miley Cyrus: Good Girl gone Bad!
A Wild Child who is not the least bit Mild…
 
 
Getty Images
Courteney Cox at 50: 'Friends' star dazzles in smoking-hot bikini
The adorable actress, known for her role in U.S. sitcom, "Friends," is making waves in a 50-is-the-new-21 way.
 
 
George Takei came out because of Arnold Schwarzenegger
George Takei came out because of Arnold Schwarzenegger
Legendary Star Trek actor reveals why he came out. The reason is no other than Terminator actor Arnold Schwarzenegger.
 
 
Miss America 2014 Parade to Feature First Ever 3D Printed Shoes
Miss America 2014 Parade to Feature First Ever 3D Printed Shoes
Thanks to Maggie Bridges and Georgia Tech, we will see the first 3D printed shoes on the stage of the shoe parade
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.