Menu
Miss America 2015 is Miss New York Kira Kazantsev

Miss America 2015 is Miss New York Kira Kazantsev

Xbox 360 Holiday Bundles Revealed

Xbox 360 Holiday Bundles Revealed

Iggy Azalea Sex Tape Controversy Heats Up

Iggy Azalea Sex Tape Controversy Heats Up

Batman v Superman Director Reveals Movie Scene

Batman v Superman Director Reveals Movie Scene

Paris Hilton just bought the Cutest and Smallest Dog

Paris Hilton just bought the Cutest and Smallest Dog

Twitter's Audience For Oscars 2014 Nearly Matched ABC's

Mar 5 2014, 8:27am CST | by

Wow, Twitter's Audience For Oscars Nearly Matched ABC's
Photo Credit: Forbes
 
 

YouTube Videos Comments

Full Story

Twitter's Audience For Oscars 2014 Nearly Matched ABC's

In the last few years, awards shows have taken on a tail-wagging-the-dog aspect, with presenters endlessly exhorting viewers at home to tweet away and reading their tweets on air as if they constituted the finest works of Bruce Vilanch himself.

There’s something backwards about it. The people at home talking about what’s happening on TV — isn’t that the way it’s supposed to work, not the other way around?

Not anymore, and Sunday’s Oscars broadcast showed exactly why. According to data just released by Twitter, more than 37 million people viewed Oscar-related tweets on Sunday night, either on twitter.com or through one of its apps. That mean’s Twitter’s audience for the Oscars was almost as large as ABC’s, which totaled 43 million viewers. And that TV audience was the largest for an Academy Awards broadcast since 2000.

It’s impossible, but tempting, to infer a causal connection between the two numbers, especially with this year’s telecast deemed a particularly boring one by most critics. It’s easier to quantify the ways in which the second-screen conversation on Twitter extended the show’s reach.

Twitter says the 19.1 million Oscars tweets generated a total of 3.3 billion impressions, factoring in not just their audience on Twitter.com and Twitter apps but also on the many websites that embedded them.

One of those 19.1 million was the message sent by host Ellen DeGeneres that in a matter of minutes became the most retweeted tweet ever. On its own, it accounted for 32.8 million impressions, or nearly 10% 1% of the total. This graphic breaks down how it achieved that reach:

Samsung, which supplied the phone DeGeneres used to take the photo and send the tweet as part of its sponsorship of the Oscars, was so pleased with the result it reportedly gave DeGeneres an extra $3 million to donate to charities of her choosing.

Source: Forbes

 

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

Iggy Azalea&#039;s Sex Tape Goes Viral despite her Continued Denial
Iggy Azalea's Sex Tape Goes Viral despite her Continued Denial
Iggy Azalea's sex tape is being distributed on the internet despite her denial.
 
 
Minnesota Vikings GM is keeping his Alternatives available
Minnesota Vikings GM is keeping his Alternatives available
The general manager of the Minnesota Vikings is keeping his alternatives available at all times as far as his player Adrian Peterson is concerned.
 
 
Elisabetta Canalis ties the knot with Brian Perri
Elisabetta Canalis ties the knot with Brian Perri
George Clooney’s ex, Elisabetta Canalis tied the knot with Brian Perri in Italy recently.
 
 
Sammy Watkins Shows Mettle In 29-10 Rout of Miami Dolphins
Sammy Watkins Shows Mettle In 29-10 Rout of Miami Dolphins
Buffalo Bills rookie wide receiver Sammy Watkins played through pain during his team's 29-10 win over the Miami Dolphins on Sept. 14 to register a one-touchdown, 117-yard performance.
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.