Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Gaming


The Oculus Rift Will Battle PS4 And Xbox One At E3

Mar 8 2014, 7:06am CST | by

1 Updates
The Oculus Rift Will Battle PS4 And Xbox One At E3

YouTube Videos Comments

Full Story

The Oculus Rift Will Battle PS4 And Xbox One At E3

Microsoft, Sony, Nintendo….Oculus? It’s no surprise that Oculus VR has just announced they’ll be bringing the Oculus Rift to E3, as they’ve had a presence at many, many gaming events to date, and E3 will be a can’t-miss for them.

But now, the situation is different. The Oculus Rift is no longer just a tech demo that a journalist has tried and said was cool. They are honing in on an actual consumer release. Their target price is around $300 supposedly, though eventually, they’d love to get that down to free.

While I’m skeptical of anything that claims it’s going to “disrupt” the industry (the now-dead Ouya, Steam Machines, etc), the Oculus has always had a better chance than most to actually deliver on that consistently hyperbolic promise. Add into that the idea that Sony may end up debuting their own VR system ahead of or during E3, and the Rift is something the big three is going to have to take seriously, as is Virtual Reality in general.

But the Oculus has a bit of a promotion problem when it comes to E3. Though the lucky attendees there will be able to try the headset for themselves, the millions watching coverage of the event at home will not. There isn’t really the possibility of a big keynote like the kind we see from Sony and Microsoft (and used to see from Nintendo, until last year).

While Sony and Microsoft can amaze with their array or gorgeous upcoming games from beloved franchises for the PS4 and the Xbox One, that’s not the Oculus’s strong suit. Their games are either brand new experiments in VR, or adaptations of existing games. Their strength isn’t in photorealistic visuals, but in the actual experience itself. And that’s not something than can really be effectively translated via a keynote.

That said, I’ve seen many a YouTube video of the Oculus Rift that has gotten me excited about the concept, even when I hadn’t experienced the unit for myself. I think industry fans are looking forward to the release of ” home VR,” though I do have to wonder if we’re too deep inside our own little gaming bubble. The Oculus is going to have to craft a campaign that expands outside the niche who reads gaming sites or forums religiously.

The Oculus is the ultimate try before you buy product. If they can devote resources into simply getting the device out there for a series of “ campaign stops” leading up to, or even after, a consumer release, it’s going to be an effective way to get people to purchase the product. More so than TV commercials, to be sure. They’ve already done this to some extent, but increased efforts would go a long way to ensuring they’re a major force in the industry. The best part is, they can get one person to try the system, and if all goes well, that person will tell everyone they know just how cool the product is. It’s a marketer’s dream, in that sense.

The Oculus likely won’t steal the show from Microsoft or Sony, as there’s no point in them having the same level of grand keynote full of explosive pre-rendered gaming footage and such, but they could win the event all the same if they play their cards right with a blockbuster price announcement. release date and games catalog. Let’s hope they can be as “disruptive’ as everyone thinks.

Follow me on Twitter, subscribe to my Forbes feed, and pick up a copy of my sci-fi novel, The Last Exodus, and its sequel, The Exiled Earthborn.

Source: Forbes


You Might Also Like


Sponsored Update


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Mike Tomlin: 'Witching Hour' for Injured Pittsburgh Steelers Approaching
Mike Tomlin: 'Witching Hour' for Injured Pittsburgh Steelers Approaching
Pittsburgh Steelers head coach Mike Tomlin will sit out six injured players during the preseason game against their in-state rivals, the Philadelphia Eagles, on Aug. 21. Tomlin told The Pittsburgh Post-Gazette that the "witching hour" -- the impending roster cuts -- for injured Steelers is fast approaching.
Detroit Tigers Beat Tampa Bay Rays 8-6 in 11 Innings
Detroit Tigers Beat Tampa Bay Rays 8-6 in 11 Innings
The Detroit Tigers, who are neck-and-neck with the Seattle Mariners for the final Wild Card spot in the American League with the Seattle Mariners, benefited from instant replay in their 8-6 win in 11 innings over the Tampa Bay Rays on Aug. 19.
Yoenis Cespedes Hoping Oakland A's Win World Series
Yoenis Cespedes Hoping Oakland A's Win World Series
Boston Red Sox outfielder Yoenis Cespedes is hoping the Oakland Athletics, the very same team that traded him, will end up winning the World Series.
Minnesota Vikings Reach Settlement With Chris Kluwe
Minnesota Vikings Reach Settlement With Chris Kluwe
The Minnesota Vikings reached a settlement with former punter Chris Kluwe on Aug. 19. Kluwe threatened to file a lawsuit against the Vikings over wrongful dismissal for his support of same-sex marriage rights. On Tuesday, the Vikings agreed to donate an undisclosed amount of money to five gay charities over the next five years.

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.