Menu
Megan Fox works with James Franco in Zeroville

Megan Fox to work with James Franco in Zeroville

Minka Kelly is Dating Captain America Star Chris Evans

Minka Kelly is Dating Captain America Star Chris Evans

Jerry Seinfeld Teases Season 5 of Comedians in Cars Getting Coffee

Jerry Seinfeld Teases Season 5 of Comedians in Cars Getting Coffee

Samsung Galaxy S5 to get Android 5.0 Update in December

Samsung Galaxy S5 to get Android 5.0 Update in December

Jenny McCarthy Dishes on Donnie Wahlberg's Penis

Jenny McCarthy Dishes on Donnie Wahlberg's Penis

Oprah Partners With Billionaire Buddy Howard Schultz For Her Own Starbucks Tea

Mar 19 2014, 3:06pm CDT | by , in News | Misc

Oprah Partners With Billionaire Buddy Howard Schultz For Her Own Starbucks Tea
 
 

Just when you thought Brand Oprah couldn’t extend into any new categories, the media queen can now be found in a Starbucks near you.

At the coffee giant’s annual meeting on Wednesday, Winfrey took to the stage with her friend Howard Schultz, CEO of the java chain, to announce a new partnership: the Teavana Oprah Chai Tea.

The drink will be on sale at both Starbucks and its newly acquired and growing line of tea stores, Teavana, starting April 29th.

Proceeds from sales will go towards philanthropic ventures focused on education, including the Oprah Winfrey Leadership Academy for Girls, the billionaire talk show mogul’s South African girls’ boarding school.

(I had the privilege of visiting the school for a Forbes cover story on Winfrey’s charitable endeavors not too long ago; read more about her mission here.)

Winfrey got to know Schultz when she interviewed him last year for her Super Soul Sunday self-help show on her OWN network.

“My daily tea ritual is a vital part of my morning,” Winfrey told an audience of shareholders at Wednesday’s annual meeting, broadcast live over the web to investors and media.

“Savory and spicy chai, with its deep flavor, has long been a favorite of mine. When Howard Schultz offered to have me come into the Starbucks tasting room and create my very own tea blend, I thought that sounded like such a unique opportunity and fun to the tenth power.”

 

Schultz’s choice of Winfrey as an early champion of his Teavana chain is a canny one as he aims to conquer the $90 billion worldwide tea market.

His target Teavana customers are women with a little disposable income and a love of all things holistic, including tea, yoga, and probably Winfrey, with her signature blend (get it?!) of spirituality and practical advice.

Inside Oprah's South African School

Source: Forbes

Recommended For You

Comments

blog comments powered by Disqus