Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek


Filed under: News | Also on the Geek Mind


Amazon Takes 24 away from Netflix

Apr 2 2014, 8:31am CDT | by

2 Updates
Amazon Takes 24 away from Netflix

YouTube Videos Comments

Full Story

Amazon Takes 24 away from Netflix

With just over a month to go before, arguably, the most ambitious television experiment of the season premiers, FOX is taking steps to ensure it’s getting the most bang for its buck out of 24: Live Another Day and in doing so, it just helped Amazon strike its first noticeable blow against its main digital competitor, Netflix. Fans and non-fans hoping to catch-up on all 8 previous seasons of the acclaimed series were awoken to a surprise yesterday morning in the form of news the series had been removed from Netflix where it’s been available since 2010 in full, in favor of FOX signing a deal for digital rights to the series with Amazon. The new deal will see all 192 current episodes (plus the TV movie, 24: Redemption) maintained exclusively with Amazon, as well allow the service to be the sole digital home for the 12 episode Live Another Day later in 2014. With this move, Amazon has just staked its first major claim in their battle for streaming supremacy with Netflix.

Whether its exclusive rights or original content programming, Amazon has always been a step behind Netflix. While the reasons for that are many, a main one being the scope of Amazon’s operation not only existing within the realm of streaming video where as Netflix’s entire business model is based on the idea, it’s clear Amazon’s been looking for an ace in the hole for a while. Things had gotten interesting last year when the service became the exclusive home of CBS’s Under the Dome and NBC’s Hannibal, two series with rabid fan bases that instantly flocked to the service. But thanks to 24, Amazon just pulled a move straight from Netflix’s operations guide.

One of the major plays that put Netflix on the map a few years ago was its acquisition of LOST in 2009. The reason binge-watching become a thing was do heavily in part to audiences’ desire to watch the hit, serialized, ABC series from beginning to end in a condensed format, and Netflix made that possible. Now, with 24: Live Another Day on the horizon, and audience desire to binge-watch another cultural phenomenon high, Amazon is seizing an opportunity to make themselves competitive in a way their original programming has not.

One of the things that have prevented Amazon Prime from taking over is the way Amazon’s store operates. People don’t have to sign-up for Prime in order to watch any of the company’s programming thanks to an à la carte approach to content. But with the exclusive acquisition of 24, people will have a reason to sign-up for Prime. They will have a reason to binge-watch through the service because it will cost them double the amount to go the à la carte route in order to catch-up in time for Live Another Day’s May premiere.

Will this move take away subscribers from Netflix? No. But it will give some consumers who have held off on Amazon Prime a reason to join up, especially with May 5th not that far away. 24 is Amazon’s LOST. It’s the company’s golden ticket to a surge in subscribers, something it desperately needs in order to remain competitive as it signs more and more heavy hitters to development deals through Amazon Studios. If the goal of this FOX deal with Amazon Prime was to make Netflix shake just a little bit, the online giant succeeded on Tuesday.


iPad Air Giveaway. Win a free iPad Air.

You Might Also Like


Sponsored Update

Update: 2

J.J. Abrams adds Christina Chong to Star Wars cast

Source: Movie Balla

J.J. Abrams has added Christina Chong to the cast of 'Star Wars: Episode VII'. The actress - who recently starred in '24: Live Another Day' - has signed up to join the cast of ...
Source: Movie Balla   Full article at: Movie Balla 5 days ago, 4:02am CDT


More From the Web

Shopping Deals


<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.




blog comments powered by Disqus

Latest stories

Zac Efron Stayed the Night at Michelle Rodriguez’s Home
Zac Efron Stayed the Night at Michelle Rodriguez’s Home
Zac Efron was recently spotted leaving Michelle Rodriguez’s home after having stayed the night there.
Volkswagen Passat: A Brand New Concept in Cars
Volkswagen Passat: A Brand New Concept in Cars
The latest 2015 Volkswagen Passat is a brand new concept in cars alright. It shines out among the rest of the drab vehicles.
Adam Richman Contrite after Instagram Diatribe
Adam Richman Contrite after Instagram Diatribe
Adam Richman is quite contrite after his diatribe on Instagram. One of his shows on the Travel Channel was being pulled off the air due to his social blunder. However, he apologized again yesterday morning before the premiere of his new NBC show, "Food Fighters" on Tuesday at 8 p.m. ET.
Cara Delevingne joins Selena Gomez Celebrating her 22nd Birthday
Cara Delevingne joins Selena Gomez Celebrating her 22nd Birthday
Selena Gomez celebrated her 22nd birthday in St. Tropez this week. She was joined by Victoria's Secret model Cara Delevingne.

About the Geek Mind

Read more about The Geek Mind.