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Janelle Monae Does 'Heroes' In Pepsi's Global Futbol Campaign

Apr 2 2014, 3:26pm CDT | by , in News | Other Stuff

Janelle Monae Does 'Heroes' In Pepsi's Global Futbol Campaign
Kevin Winter/Getty Images
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She has a love for David Bowie

Billboard reports that Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love”. But starting Wednesday, the singer is making an on-camera trip to Rio de Janiero as the featured artist (and soundtrack) of Pepsi’s global 2014 futbol campaign “Now Is What You Make It.”

In the 90-second spot debuting in 100 countries, Monae can be seen and heard on the streets of Rio singing a Brazilian-inflected cover of David Bowie’s “Heroes,” which is also available for purchase on iTunes worldwide today. The commercial features appearances from Pepsi’s all-star soccer lineup, including Robin van Persie, David Lutz, Sergio Ramos, Sergio Aguero, Jack Wilshire and four-time player of the year Leo Messi. An interactive, documentary-like versin of the commercial, featuring U.S. star Clint Dempsey, provides even more content for fans to unlock, including a full-length version of Monae’s “Heroes” video.” The clip is available at pepsi.com/futbolnow.

"It was really cool," Monae tells Billboard of the star-studded shoot. “I admire all the players and soccer and just sports in general. The teamwork those players experience is very similar to how I have my own business, my recording label, my band and how we’re a team and when we have great shows at places like South by Southwest we can all just share in that moment and remember it for the rest of our lives. I was just excited to be amongst other people who can understand what that feels like."

The Author

<a href="/latest_stories/all/all/4" rel="author">Susan McGlaun</a>
Susan is the editor of the shopping guide on I4U News. She is finding for our readers the best deals and the most interesting products to buy. She lives for finding a great deal that can save our readers serious money. For every season Susan is reporting about the best gift ideas including Back-to-School and of course the Holidays.
Susan can be contacted directly at susan@i4u.com.

 

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