Janelle Monae Does 'Heroes' In Pepsi's Global Futbol Campaign
Billboard reports that Janelle Monae has already gone Brazilian for the just-released “Rio 2” soundtrack as the voice of its theme song “What Is Love”. But starting Wednesday, the singer is making an on-camera trip to Rio de Janiero as the featured artist (and soundtrack) of Pepsi’s global 2014 futbol campaign “Now Is What You Make It.”
In the 90-second spot debuting in 100 countries, Monae can be seen and heard on the streets of Rio singing a Brazilian-inflected cover of David Bowie’s “Heroes,” which is also available for purchase on iTunes worldwide today. The commercial features appearances from Pepsi’s all-star soccer lineup, including Robin van Persie, David Lutz, Sergio Ramos, Sergio Aguero, Jack Wilshire and four-time player of the year Leo Messi. An interactive, documentary-like versin of the commercial, featuring U.S. star Clint Dempsey, provides even more content for fans to unlock, including a full-length version of Monae’s “Heroes” video.” The clip is available at pepsi.com/futbolnow.
"It was really cool," Monae tells Billboard of the star-studded shoot. “I admire all the players and soccer and just sports in general. The teamwork those players experience is very similar to how I have my own business, my recording label, my band and how we’re a team and when we have great shows at places like South by Southwest we can all just share in that moment and remember it for the rest of our lives. I was just excited to be amongst other people who can understand what that feels like."
Susan McGlaun Susan is the editor of the shopping guide on I4U News. She is finding
for our readers the best deals and the most interesting products to
buy. She lives for finding a great deal that can save our readers
serious money. For every season Susan is reporting about the best gift
ideas including Back-to-School and of course the Holidays.
Susan can be contacted directly at firstname.lastname@example.org.
Best Buy Black Friday
When it comes to Black Friday, it is hard to picture a bigger ordeal than the lines that form around a Best Buy store as customers wait for the doors to open. The people camped out days in advance should give you some...
The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.
The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.