Will Apple be able to market luxury watches to their customers?
There has been a lot of talk about iWatches and when they will be released. Apple Balla, though, sheds light on the kind of price that we can expect and it might end up being out of reach for many people.
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Luxury watches have a large market in the world. Rolex has certainly made plenty of money selling incredibly expensive watches, but will Apple be able to successfully market their iWatch if it has the “several thousand dollar” price tag that new reports are claiming?
This might not be surprising because Apple has been courting luxury watch designers to help create their new product. This is a new level of luxury prices for Apple. The Mac Pro has traditionally been a very expensive computer, with some going for over $3,000, but with that amount of money you receive a very powerful computer that can do a lot.
Most other smart watches that are already on the market retail for around $300 at the maximum. Apple is a company that always charges more than the competition, though, which is something that should be expected here, but $400-$500 might be the highest premium that most people are willing to pay. Whether or not anyone is going to be willing to pay more than that for an iWatch remains to be seen.