Amazon is preparing to announce its own smartphone by the end of June 2014. And Amazon is said to start the shipping of its smartphone by the end of September. It means that Amazon really wants to mark this year holiday season with its own smartphone.
Amazon is currently testing its smartphone versions by distributing these in its San Francisco and Seattle employees. And Amazon has high hopes that its smartphone will compete with major market rivals like Apple and Samsung.
However, Amazon CEO Jeff Bezos has different profit plans than other smartphone makers. He said that his company would not make profits from selling the hardware. Instead Amazon aims to earn profits by selling services through Amazon hardware like services for its smartphones.
Actually Amazon smartphone is said to have a special display that will show 3D images without any special glasses. It would be done by the use of retina-tracking technology that will be embedded in 4 frondt end cameras or sensors that will show 3D images like hologram.
"The 3-D screen technology can sense the movement of a person's eyes and whether the screen is moving closer to a user's face," some internal sources told WSJ. "In response, the phone will be able to automatically zoom into images as it moves closer to a user's face and could manipulate text and images as a person moves the phone."
The glasses free 3D image making is really a unique feature that will surely make Amazon smartphone different from all others in the market. However, the design and pricing of this Amazon smartphone is not yet clear. And the internal sources also said that the company can change its launch plans due to some concerns about smartphone performance. Amazon has declined to comment on it.
But Amazon approaches hardware differently than many other companies. Chief Executive Jeff Bezos has said he prefers Amazon to profit from customers buying services through Amazon hardware, rather than profit from the devices themselves.