Yahoo has hired someone very competent for their beauty section. The cosmetologist Bobbi Brown who has a flourishing makeup products line is to appear as an advice giver on the Yahoo platform. She will start lending priceless tips starting from later on this month.
As editor-in-chief of Yahoo Beauty, Brown “will lead editorial direction, original content and the expansion and re-imagination” of the section, Yahoo said in a statement.
Meanwhile, she will continue in her governing responsibilities at Bobbi Brown Cosmetics. In fact, Bobbi Brown believes that both the jobs will strengthen each other via a cross-pollination of sorts.
Bobbi Brown yields 10% of the incoming revenue for Estee Lauder, the parent company. And Estee Lauder is way more lucrative an enterprise than Yahoo. Of course, the whole deal is a bit controversial.
The Yahoo Shine Beauty Section is supposed to lend independent and impartial advice. But Bobbi Brown will obviously be favoring her own products since she will have complete freedom to say what she likes on the platform.
This clash of viewpoints could make for an interesting development of events when Bobbi does come to lend her pearls of beauty wisdom on the website.
However, one spokesperson from Yahoo said that the same stringent guidelines that applied to everyone else would be implemented in case of Bobbi Brown.
Bobbi Brown started her career in the 1980s and worked her way up the ranks. Finally, she arrived at a stage where she was the proud owner of a beauty cosmetics firm.
Especially her knowledge and wisdom concerning ebony and Asian skin tones made her cosmetic products world famous. She literally taught the common woman how to appear at her hottest and very best.
“As [editor-in-chief], I’ll work to curate smart, strong content that will teach women how to be their best selves,” Brown said in a statement released by Yahoo. “Of course, it goes without saying that this new role will never take me away from my first love – Bobbi Brown Cosmetics. I’ll continue as Chief Creative Officer of the company, and am confident that the two positions will inform and strengthen each other.”
Yahoo under the able and practical leadership of the gorgeous Marissa Mayer has engaged in a lot of retail therapy of sorts. The ventures, concerns and websites that have been acquired by the company are proof of its drive to succeed where many others have failed.