By acquiring Gnip, Twitter will no longer need to rely on partners to track social data.
Twitter has acquired the social data analytics company Gnip. Considered as the "Grand Central Station for the Social Web," Gnip is a leading provider of social data and is a long-term partner of Twitter.
Twitter announced the acquisition on its official blog today, saying that Gnip has played a critical role in collecting and delivering public data to Twitter's partners. Twitter added that Gnip's customers will still be able to access data or the so-called "fire hose" of tweets.
"We believe Gnip has only begun to scratch the surface. Together we plan to offer more sophisticated data sets and better data enrichments, so that even more developers and businesses big and small around the world can drive innovation using the unique content that is shared on Twitter," said Jana Messerschmidt, the vice president of Twitter's Global Business Development & Platform.
Meanwhile, Gnip also confirmed the deal on its website. Gnip Chief Executive Chris Moody said that the deal will allow the company to speed up its data products.
"We’ll be able to support a broader set of use cases across a diverse set of users including brands, universities, agencies, and developers big and small. Joining Twitter also provides us access to resources and infrastructure to scale to the next level and offer new products and solutions," Moody said.
The financial details of the acquisition were not disclosed.