It's an ambitious plan that will require lots of work. A lot.
Yahoo may be courting Apple to ditch Google in exchange of its own mobile search engine. According to Kara Swisher of Re/code, Yahoo CEO Marissa Mayer is leading an aggressive effort to convince the iPhone-maker to make Yahoo its default search engine on the Safari browser.
Although users can adjust their desired search engine through the iDevice's settings, Google is currently the default search engine.
Sources told Swisher that Mayer is trying to change that.
" A number of Yahoo insiders I have talked to said her plan to pitch Apple on the idea as its marquee mobile search partner is far along. The company has prepared detailed decks, including images of what such a search product would look like, and hopes to present them to Apple execs," writes Swisher.
However, it will be easy to dump Google, considering Apple's high standards. Danny Sullivan of Search Engine Land noted that Yahoo lacks the search technology to surpass Google.
"The biggest challenge Yahoo has is that it lacks any solid search technology. Sure, Yahoo has some for very specialized things. But the core technology to sift through billions of pages across the web and ferret out relevant results? Yahoo gave all that up as part of its deal with Microsoft years ago," Sullivan wrote.
Yahoo declined to comment on the report.