Apr 18 2014, 4:43am CDT | by Sumayah Aamir
The Jordan Brand Series by Nike has just had a brand new addition to its list of great shoes. Highly anticipated Air Jordan XX9 running shoes were introduced by Jordan Brand at a media event in New York. Jordan XX9 running shoes are the 29th iteration of the successful Air Jordan franchise. Jordan XX9 is the world’s first basketball shoe to be tailored for flight.
Air Jordan XX9 is not just any ordinary shoe. It is a marvel of design technology. The creator of these kicks was none other than Tinker Hatfield, who has taken inspiration from some of the unlikeliest sources. Jet engines, spacecraft, motorcycles and other technological devices feature among the sort of stuff he likes to take into consideration when designing shoes for Nike.
The Air Jordan XX9 shoes also feature two revolutionary technologies: an evolved Flight Plate coupled with the first-ever performance-woven upper. These new running shoes, which are his latest invention or should we say discovery, have been much desired by the athletic sort in the population. They will hit the store shelves by September of this year at the beginning of basketball season.
“Our mission is laser-focused: We want to provide the absolute best performance products to our athletes, from elite high school athletes to professional players competing for championships,” said brand’s President, Larry Miller. “By shifting to a fall launch, we ensure players around the world will have the very best in performance and style available as they prepare for the season.”
What follows is a sneak peek into these treasured shoes that are supposed to feel like you are not wearing them on your feet at all. The shoe is constructed for running especially on basketball courts. It may not look as great on the outside as it feels great on the inside when you don a pair on your feet.
“In the past, we’ve drawn inspiration from myriad places—everything from fighter jets to motorcycles—and have ended up with some pretty fun designs along the way,” said Tinker Hatfield, Vice President of Creative Concepts. “This year, our inspiration and challenge to ourselves was to create the best performance basketball shoe ever—and I think the XX9 and the performance-woven upper pay that off.”
Meant for the most elite class players, these shoes have a woven pattern on top which molds itself to the feet. This is unlike leather which gets out of shape. And the pixilated exterior feels so soft that it is simply indescribable. The complexity involved in designing these shoes, which take on the shape of your feet, was accomplished keeping Italian weaving processes in mind.
The jacquard machines which normally produce silk ties were used to create the woven outer portion. And it is a big improvement on the XX8. The overall goal was to make the best possible basketball shoes on the face of the planet. With the Jordan XX9 this has virtually become a certainty.
“We keep hearing from our athletes: Whether you’re a big guy or a point guard, you’re going to get that individual fit that really feels tailored for your game,” said Dave Schechter, Vice President and Category Footwear Leader of Jordan Brand. “We always try to ensure that when our athletes play in our shoes, they not only perform at their best, but they eliminate distractions. We think the Air Jordan XX9 offers a fantastic, custom fit that’s lightweight and breathable, but also locks you in and gives you the right amount of containment.”
Each and every particle that went into making the Jordan XX9 running shoe is supposed to have a form and function. It serves a purpose that will become manifest during the performance by those who are lucky enough to wear the shoes. And as for the cost price, it will be around $225 .
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