Latest News: Technology |  Celebrity |  Movies |  Apple |  Cars |  Business |  Sports |  TV Shows |  Geek

Trending

Filed under: News | Gaming

 

This Is Why Sony PS4 Is Outselling Microsoft XBox One

1 Updates
This Is Why Sony PS4 Is Outselling Microsoft XBox One
 
 

YouTube Videos Comments

Full Story

This Is Why Sony PS4 Is Outselling Microsoft XBox One

For the last decade or so, the Sony Playstation and Microsoft XBox rivalry has riveted gaming enthusiasts. Together, both devices have powered sales in the gaming industry, accounting for more than sixty percent of the console games market that is worth an estimated $27 billion.

In the previous round of this battle, XBox 360 outsold PS3. But, Sony seems to be winning this round with PS4 sales outpacing those of XBox One. Based on figures released by the respective companies, the PS4 has sold more than seven million devices, so far. In comparison, XBox One has sold five million devices.

Four Reasons Why Sony Is Winning The Console War

When Mark Cerny asked him about Sony’s winning formula at the Computer History Museum on stage last week, Shu Yoshida, Sony veteran and president of it’s Worldwide Studios for Sony Computer Entertainment Inc, shied away from the question. “It would have been impolite,” he said later.

During an interview session with me later, however, he outlined four reasons for Sony’s winning strategy against Microsoft.

The first reason is price. At $399, the PS4 is a good hundred dollars cheaper than XBox One. The company is playing off the same strategy used by the Seattle-based giant when XBox 360 was priced lower against its rival.

According to Yoshida, the second reason for PS4’s popularity is the console’s technical superiority against its competitor. Whether it is processor speed or the performance of its graphics card, the PS4 is either identical or outperforms Xbox One on most fronts. The end result of this is an immersive game experience, one that enables design and development of games for diverse audiences. “It (the Sony PS4) is better for people who care about (console) specifications,” says Yoshida.

The Tokyo-based company push to include more independent game developers on the PS4 platform has also contributed to its success, says Yoshida. Although it featured several blockbuster games, PS3 did not attract significant independent developers. This time around, the company is not taking any chances.

Right before the PS4 launch in November, the company invited journalists to preview select titles for the console. The titles were arranged in two rooms and featured games from indie developers such as Jonathan Blow, whose last game was released on Xbox 360, and seasoned studios, such as Guerilla Games.

Of course, this does not mean that the company has abandoned big studios. Indeed, as Yoshida pointed out during his talk with Cerny, “commercial realities” (or, the economics of the gaming market) are in favor of big studios. This is because game development costs are higher for such studios; as a result, Sony ropes in divisions, such as marketing and business, internally to promote the games. “When we spend $50 million, it is a big bet,” he says.
The final reason for the PS4’s success is Sony’s legacy as a pioneer in the gaming industry. The company reinvented the console gaming market by launching the original Playstation console.in 1994. It has also driven major developments in the industry, whether it is the introduction of new architectures and development of portable consoles to grapple with the industry shift towards mobile. “People like what we are doing from the standpoint of our history,” says Yoshida. “So, they have confidence in our games,”

 

iPad Air Giveaway. Win a free iPad Air.

You Might Also Like

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/31" rel="author">Forbes</a>
Forbes is among the most trusted resources for the world's business and investment leaders, providing them the uncompromising commentary, concise analysis, relevant tools and real-time reporting they need to succeed at work, profit from investing and have fun with the rewards of winning.

 

 

Comments

blog comments powered by Disqus

Latest stories

&#039;NFL Now&#039; Launches on Apple TV With Breaking Football News and Highlights
'NFL Now' Launches on Apple TV With Breaking Football News and Highlights
The video content can be viewed on the iPhone, iPad, Mac (via a web browser) and other connected devices such as Roku, Amazon Fire TV, and as of today, the Apple TV channel that was leaked earlier in the month.
 
 
Intel and Unity announce collaboration to bring Android support to x86 devices
Intel and Unity announce collaboration to bring Android support to x86 devices
Unity will add Android support for Intel’s current and future x86 chips, including the Core and Atom families.
 
 
iPad Air 2 will double-down on RAM
iPad Air 2 will double-down on RAM
The upgrade might be incoming due to the multi-window feature for iPad we’ve been hearing about.
 
 
Walmart discounts on iPhone 5s and 5s
Walmart discounts on iPhone 5s and 5s
Walmart discounts 16GB iPhone 5c to 97 cents, 16GB iPhone 5s to $79 for 90 days
 
 
 

About the Geek Mind

The “geek mind” is concerned with more than just the latest iPhone rumors, or which company will win the gaming console wars. I4U is concerned with more than just the latest photo shoot or other celebrity gossip.

The “geek mind” is concerned with life, in all its different forms and facets. The geek mind wants to know about societal and financial issues, both abroad and at home. If a Fortune 500 decides to raise their minimum wage, or any high priority news, the geek mind wants to know. The geek mind wants to know the top teams in the National Football League, or who’s likely to win the NBA Finals this coming year. The geek mind wants to know who the hottest new models are, or whether the newest blockbuster movie is worth seeing. The geek mind wants to know. The geek mind wants—needs—knowledge.

Read more about The Geek Mind.