Menu
OS X Yosemite Release Details

OS X Yosemite Release Details

iMac with 5K Retina Display Details Unveiled

iMac with 5K Retina Display Details Unveiled

iPad Air 2 Details Unveiled

iPad Air 2 Details Unveiled

Gal Gadot Will Feature in Ben-Hur After Wonder Woman

Gal Gadot Will Feature in Ben-Hur After Wonder Woman

Black Friday 2014 iPad Deals will be Amazing

Black Friday 2014 iPad Deals will be Amazing

Nike exiting the wearables market, says report

Apr 18 2014, 10:53pm CDT | by , in Rumors | Technology News

Nike could be making the right decision here.

Nike exiting the wearables market, says report
Nike
 
 

YouTube Videos Comments

Full Story

Nike exiting the wearables market, says report

Nike, the sportswear giant, is reportedly axing its wearable business. Word about Nike's sudden decision was first revealed on the nascent anonymous social network Secret.

The post read: "The douchebag execs at Nike are going to lay off a bunch of the eng team who developed The FuelBand, and other Nike+ stuff. Mostly because the execs committed gross negligence, wasted tons of money, and didn't know what they were doing."

CNET was able to confirm the rumor today. In an email sent to CNET, Nike spokesman Brian Strong said that there are changes in Nike's Digital Sport division that will entail layoffs. Strong didn't disclose how many employees were fired.

Another source told CNET that as many as 55 people working on the hardware team were fired. However, Nike will continue to sell the FuelBand SE, at least for now.

"The Nike+ FuelBand SE (second edition) remains an important part of our business. We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future," Strong said in a follow-up statement.

Nike's FuelBand fitness tracker, which launched two years ago, struggled to compete against other popular wearables.

Last year, the NPD Group reported that Nike's FuelBand sales only accounted for 10 percent of the overall wearable sales. Fitbit accounted for 68 percent while Jawbone took 19 percent. The competition gets tougher this year as Google joins the race. Apple is also rumored to be working on its own "iWatch" fitness tracker.

Given the case, Nike's decision to exit the wearables market is reasonable.

 

Updates


Sponsored Update


Advertisement


More From the Web

Shopping Deals

 
 
 

<a href="/latest_stories/all/all/21" rel="author">Gene Ryan Briones</a>
Gene Ryan Briones (Google+) is a technology journalist with a wide experience in writing about the latest trends in the technology industry, ranging from mobile technology, gadgets and robots, as well as computer hardware and software.

 

 

Comments

blog comments powered by Disqus

Latest stories

Apple Retaliates For Bose Suit
Apple Retaliates For Bose Suit
Bose’s recent lawsuit has Apple on the offensive
 
 
Johnny Manziel Says He's A lot More Confident
Johnny Manziel Says He's A lot More Confident
Despite being relegated to the backup quarterback position, the Cleveland Browns' Johnny Manziel feels more confident as the 2014 NFL season wears on.
 
 
 Peyton Manning Breaks Brett Farve&#039;s TD Record
Peyton Manning Breaks Brett Farve's TD Record
Manning sets all-time record at 509.
 
 
Ray Rice Could Play In 2014
Ray Rice Could Play In 2014
"All of that could be resolved by mid-November."