Menu
Trending: Super Bowl 2015 Ads for Geeks More Topics: Apple | Cars | TV Shows | Politics
Watch all Super Bowl 2015 Ads Online Sexiest Super Bowl 2015 Ad: Carl's Jr. Superbowl Ad with Charlotte McKinney Bud Light Super Bowl 2015 Ad Life-Sized PacMan Mercedes-Benz Super Bowl 2015 Ad Fable T-Mobile Super Bowl 2015 Ad with Kim Kardashian Budweiser Super Bowl 2015 Ad Lost Dog Budweiser Super Bowl 2015 Ad Beer Run All Super Bowl 2015 Advertisers All Celebrities that appear in Super Bowl 2015 Commercials
Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Carl's Jr. Super Bowl 2015 Ad stars Charlotte McKinney

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Budweiser Super Bowl 2015 Ad Beer Run stars a Clydesdale

Microsoft's HoloLens starts the Era of Holographic Computing

HoloLens starts the Era of Holographic Computing

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Budweiser Super Bowl 2015 Ad Lost Dog Teaser Released

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online

Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices

Apr 19 2014, 12:32pm CDT | by , in News | Technology News

Nike is Not Shutting Down FuelBand, But Facing Downslide in Wearable Devices
Nike
 
 

Nike has not stopped its FuelBand production. However, it seems to be facing a downslide in the department of wearable devices.

Nike has hired and fired a little in matters having to do with its electronic sports section. But it has brushed off rumors having to do with it ending its FuelBand production. 

The churning out of FuelBand devices remains an integral part of what Nike is all about, said a spokesperson. It means that Nike denies the CNet report about exiting the wearable market.

“The Nike+ FuelBand SE remains an important part of our business,” the company said in a statement emailed to Re/code. “We will continue to improve the Nike+ FuelBand App, launch new METALUXE colors, and we will sell and support the Nike+ FuelBand SE for the foreseeable future.”

However, where there is smoke, there is fire. The future of wearable devices is in jeopardy. “They are getting a lot of data and just do not know what to do with it,” said one source. “They could not exploit the market.”

Nevertheless, there is still some energy left in Nike to continue to create performance devices for the sake of its consumer market. It’s not about to give up so soon. The loss in profit-making, astronomical rates involved in production and design plan difficulties have all cropped up to create hurdles in the way of corporate growth.

Meanwhile, the brain drain that has been occurring on a regular basis at Nike in regard to its wearable devices is another issue that needs resolution. The upsetting of the goals has been somewhat of a setback for Nike. 

Nike's production team has not met the high expectations that were kept by the administration. And the result is that the whole process has been derailed. The failure and impotence in utilizing the mechanisms of the market has led to this impasse. 

Furthermore, the appearance of Apple Incorporated in this dirty game of competition and intense rivalry has only made matters worse. The signs are all over the place. 

This is a genre that Nike may have to let go off for its own good. It just won’t flourish in today’s cutthroat atmosphere. But Nike is a tenacious company. It refuses to take “No” for an answer. 

 

“We will continue to leverage partnerships to expand our ecosystem of digital products and services, using NikeFuel as the universal currency for measuring, motivating and improving,” the company said on Friday.

However, with the dismissal of more than 55 people from the core team, things are looking down for the wearable market’s future for the “Just Do It” conglomerate.      

Watch the Best Super Bowl 2015 Ads Online

You Might Also Like

Read the Latest

Super Bowl 2015 Ads
Kia Super Bowl 2015 Ad with Pierce Brosnan is Online

Kia Super Bowl 2015 Ad with Pierce Brosnan is Online Watch James Bond actor Pierce Brosnan in the extended Kia Super Bowl 2015 Ad.

20 minutes ago

Blizzard of 2015 is a Bittersweet Experience for Northeast Region

Blizzard of 2015 is a Bittersweet Experience to Behold The blizzard of 2015 is indeed a bittersweet and tragicomic experience to behold. While there were a few casualties in...

44 minutes ago

Coca-Cola Super Bowl 2015 Ad Teasers Announce Something Big

Coca-Cola Super Bowl 2015 Ad Teasers Announce Something Big Coca-Cola has kicked off the campaign for the Coca-Cola Super Bowl 2015 Ad online with a series of videos that say that...

1 hour ago

Emma Watson will play Belle Role in Beauty and the Beast

Emma Watson will play Belle Role in Beauty and the Beast Watson announces that she be playing Belle in Disney's upcoming live-action movie "Beauty and the Beast".

1 hour ago

Most Viral Super Bowl 2015 Ads So Far

Most Viral Super Bowl 2015 Ads So Far The race is on between Super Bowl ads to catch the most eyeballs ahead of the Big Game on Sunday. We analyzed Youtube...

1 hour ago

Sam Smith Tom Petty Dispute settled

Sam Smith Tom Petty Dispute settled The singer Sam Smith has finally settled a long running dispute over a song “Stay With Me” with Tom Petty.

3 hours ago

Ecuador Super Bowl 2015 Ad

Ecuador Super Bowl 2015 Ad South American country Ecuador will air a tourism Super Bowl ad during the Big Game.

3 hours ago

Prince Philip Knighthood Backlash continues for Australian PM

Prince Philip Knighthood Backlash continues for Australian PM Australian PM Tony Abbott is facing a backlash for awarding an Australian Knighthood to the Duke of Edinburgh, Prince...

3 hours ago

Awesome Mercedes Super Bowl 2015 is Released

Awesome Mercedes Super Bowl 2015 is Released The Mercedes-Benz Super Bowl 2015 Ad is a great animated thrill ride featuring the AMG GT sports car.

3 hours ago

WeatherTech Super Bowl 2015 Ad Released

WeatherTech Super Bowl 2015 Ad Released Watch the WeatherTech Super Bowl 2015 Ad below.

4 hours ago

T-Mobile Super Bowl 2015 Ad

T-Mobile Super Bowl 2015 Ad The T-Mobile Super Bowl 2015 Ad stars Kim Kardashian.

4 hours ago

Facebook and Instagram Down for Awhile but Back Now

Facebook and Instagram Down for Awhile but Back Now Facebook, Instagram and Tinder were down for awhile but are okay now. The disruption was possibly caused by a hacking...

5 hours ago

Sen. John McCain Slams NFL Commissioner Roger Goodell for 'DeflateGate' Inaction

Sen. John McCain Slams NFL Commissioner Roger Goodell for 'DeflateGate' Inaction Arizona Senator John McCain criticized and slammed NFL commissioner Roger Goodell on Monday for his inaction on the...

10 hours ago

NFL Targeting New England Patriots' Locker-Room Attendant in DeflateGate Scandal

NFL Targeting New England Patriots' Locker-Room Attendant in DeflateGate Scandal The National Football League (NFL) is targeting a New England Patriots locker-room attendant in connection with the...

12 hours ago

Victoria's Secret Super Bowl 2015 Ad is Online

Victoria's Secret Super Bowl 2015 Ad is Online Watch the sexiest Super Bowl 2015 Ad now. The Victoria's Secret Super Bowl 2015 commercial has been released...

18 hours ago, 1:00pm CST

Facebook Lite released for your low-spec Android smartphones

Facebook Lite released for your low-spec Android smartphones The social network has released a lighter version of its Android app which will go easy on processing power as well as...

18 hours ago, 12:53pm CST

Motorola announces 3 products for the Chinese market

Motorola announces 3 products for the Chinese market The company unveiled the 2nd-Gen Moto G And Moto X along with the Moto X Pro Phablet

18 hours ago, 12:40pm CST

Cara Delevingne becomes the IT Girl for TAG Heuer

Cara Delevingne becomes the IT Girl for TAG Heuer Cara Delevingne becomes the new brand ambassador for TAG Heuer scoping on her “IT-ness” to reach out to the youth.

19 hours ago, 12:00pm CST

AT&T agrees to acquire Nextel Mexico

AT&T agrees to acquire Nextel Mexico AT&T moves into discussion to buy the Mexican NII holdings after the company came under the hammer from the U.S....

19 hours ago, 11:50am CST

Patriots Win Super Bowl 2015 in Madden NFL 15 Super Bowl Prediction

Patriots Win Super Bowl 2015 in Madden NFL 15 Super Bowl Prediction The Patriots get a lot of heat for #DeflateGate right now, but in the end they win the Super Bowl 2015 says the Madden...

21 hours ago, 9:36am CST

BMW Super Bowl 2015 Ad stars Katie Couric and Bryant Gumbel

BMW Super Bowl 2015 Ad stars Katie Couric and Bryant Gumbel Watch the just released BMW Super Bowl 2015 Ad staring former Today Show hosts Katie Couric and Bryant Gumbel.

21 hours ago, 9:25am CST

Logitech unveils First Anytime, Anywhere Portable Videoconferencing Solution

Logitech unveils First Anytime, Anywhere Portable Videoconferencing Solution This new ConferenceCam Connect by Logitech will enable mobile audio and video collaboration for small groups in any...

22 hours ago, 9:01am CST

T-Mobile introduces SCORE to offer Deep Discounts on Smartphones for just $5 per Month

T-Mobile introduces SCORE to offer Deep Discounts on Smartphones for just $5 per Month This new program will give access to discounts on one’s smartphone.

22 hours ago, 8:17am CST

SAG Awards 2015 Highlights: Birdman wins Big Time

SAG Awards 2015 Highlights: Birdman wins Big Time The Birdman’s cast won the best performance awards with a little slip on stage while accepting the award.

22 hours ago, 8:10am CST

Google to show NFL Video Highlights on YouTube and in its Search Results

Google to show NFL Video Highlights on YouTube and in its Search Results From now on people will be able to see NFL highlight clips on YouTube as well as in Google search results.

23 hours ago, 7:34am CST

Apple hopes for Apple Pay success

Apple hopes for Apple Pay success Consumer will deem its success

23 hours ago, 7:21am CST

Gearbox to launch Homeworld Remastered Collection on February 25

Gearbox to launch Homeworld Remastered Collection on February 25 The mother company, Gearbox Software, will launch its Homeworld Remastered Collection by the end of February. It will...

1 day ago, 6:59am CST

Signs show March debut for Apple Watch

Signs show March debut for Apple Watch Top analyst says it should happen

1 day ago, 6:56am CST

Comments

blog comments powered by Disqus