Lumia will largely remain unaffected by the brand change
It was expected that after the completion of the takeoever, Microsoft would want to rebrand the product and service offerings of Nokia. The popular Finnish company will not leave any mark as by the end of this year, all products and services are going to bear the name 'Microsoft Mobile'. There is nothing exciting or interesting about this new name and it does not even shout out innovaatio but thanks to the strong brand image, the name certainly has a ring to it.
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But regardless of the brand image of Microsoft and the presence in the market, it is quite likely that products and services will be affected. But there is one name that will remain in the same place in the minds of the consumers and that is Lumia and the reason is that it has resonated with consumers the most.
The takeover has been taking a while and it is understood that when such large companies are involved, things have to be taken slowly and regulators from all corners must look over the purchase to ensure that everything is going in the right direction. And talking about regulators, United States and Europe having already given their approval.
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